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Sabrina Dexheimer

@sabrinadexheimer

Marketing Coordinator at Icatu Seguros who grew sales 20% and recovered over R$2 million in recurring monthly revenue.

At Icatu Seguros, I led B2B marketing strategies and campaigns for a network of more than 4,000 brokers. My work contributed to estimated sales growth of 20%, a 25% increase in benefits-program participation, and the recovery of more than R$2 million in recurring monthly revenue in the final year.

I also managed product positioning and launches, broker incentive programs, and customer communication journeys focused on retention and engagement. I worked with commercial and business teams to connect marketing strategy with execution.

Earlier at Icatu Seguros, I executed promotional campaigns, supported the development of a broker benefits program, and monitored sales performance. At Conquist – Consultoria e Treinamento, I produced institutional and educational content for corporate training.

Experience

Work history, roles, and key accomplishments

Coordenadora de Marketing

Icatu Seguros

Mar 2020 - Mar 2026 (6 years)

Led B2B marketing strategies for a base of over 4,000 brokers, driving revenue generation, engagement, and partner relationships. Managed commercial campaigns, incentive programs, and product positioning, achieving a 20% sales growth and recovering over R$2 million in monthly recurring revenue.

B2B Marketing Trade Marketing Campaign Management Incentive Programs Product Marketing Customer Relationship Management Budget Management Content Studio KPI Analysis Data Driven Decision Making

Especialista de Marketing

Icatu Seguros

Apr 2013 - Mar 2020 (6 years 11 months)

Executed national promotional and commercial campaigns to boost sales and broker engagement. Developed commercial materials and strategic presentations, supported sales teams, and structured broker benefit programs, doubling sales volume and increasing broker retention by 10%.

Campaign Execution Sales Support Commercial Materials Event Organization Performance Monitoring Benefit Programs Broker Relations

Analista de Comunicação

Icatu Seguros

Aug 2007 - Apr 2013 (5 years 8 months)

Developed retention and churn reduction initiatives, implemented cross-sell and up-sell strategies, and analyzed customer behavior to support strategic decisions. Created a content portal and planned training for commercial and service teams.

Retention Strategy Churn Reduction Cross Selling Upselling Customer Behavior Analysis Content Creation Training Communication Skills

Analista Júnior de Comunicação

Conquist – Consultoria e Treinamento

Jan 2003 - Aug 2007 (4 years 7 months)

Produced institutional and educational content for corporate training, supported event organization and capacity programs, and participated in market research and institutional communication actions. Reviewed pedagogical content and supported commercial presentations.

Content Production Event Support Market Research Communication Skills Educational Materials Presentation Development