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Caleb Toliver

@calebtoliver

I onboard TikTok Shop sellers, build B2B relationships, and improve marketplace operations through clear, customer-focused execution.

United States

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What I'm looking for

I'm looking for a customer-facing business development, sales, or e-commerce role where I can build trusted relationships, improve processes, and keep developing through coaching and hands-on responsibility.

I'm currently onboarding TikTok Shop sellers from first contact through launch, serving as a dedicated point of contact and resolving issues through go-live.

I create self-service documentation, identify onboarding friction, and bring internal teams clear context, business impact, and recommended fixes to improve the seller experience.

Previously at AT&T, I built relationships with business owners and decision-makers through phone and written outreach while managing a high-volume Salesforce pipeline. At MAT Holdings, I analyzed Amazon and Walmart marketplace performance across pricing, keywords, content quality, and competitor positioning.

My foundation in retail sales and receiving taught me to listen closely, stay organized across competing responsibilities, and deliver reliable customer support.

Experience

Work history, roles, and key accomplishments

Current

Business Development Manager

Current

TikTok Inc.

Jun 2026 - Present (3 months)

Guided new sellers through the full onboarding process from first contact to launch, serving as the dedicated point of contact for a 10-seller cohort. Created documentation to help sellers self-serve and identified friction points to improve the onboarding experience.

Onboarding Account Management Documentation Communication Skills Remote Collaboration Digital Tools

B2B Sales Representative

AT&T

Feb 2026 - Apr 2026 (2 months)

Built relationships with business owners and decision-makers through phone and written outreach, managing a high-volume account pipeline in Salesforce CRM. Adapted communication style across a wide range of audiences and applied coaching feedback to improve qualification and objection-handling metrics.

B2B Sales Salesforce Pipeline Management Communication Skills Objection Handling Qualification

E-Commerce Intern

MAT Holdings Inc.

Jun 2025 - Aug 2025 (2 months)

Researched and analyzed marketplace performance across Amazon and Walmart, building guides and reference documents for the team. Monitored live listings for errors and kept documentation current across multiple product categories.

Market Analysis Amazon Walmart Documentation Data Analysis Reporting

Retail Sales Associate & Receiving

Macy's

Oct 2022 - Aug 2023 (10 months)

Provided attentive customer-focused support on the sales floor and processed incoming inventory against expected quantities. Balanced sales floor, receiving, and credit program responsibilities each shift without close supervision.

Customer Service Inventory Management Sales Communication Skills Organization