Caitlin Salmon

I lead international client relationships and AI-enabled transformation work for global brands, most recently as AI Client Lead for Peugeot Stellantis and Accenture Song.

At Accenture Song, I've acted as a strategic advisor on an enterprise-level Peugeot Stellantis account, delivering a multi-million-euro 360 campaign across 30 markets. I've used AI workflows and marketing measurement analysis to improve budget efficiency, retain complex technology projects, and grow multiple SOWs.

I've also led major retail and FMCG accounts at Lucky Generals and Havas, including Asda, where I managed budgets, risks, workflows, external partners, creators, and campaign performance. I contributed to global new-business work for Cheerios and worked directly with the CEO on go-to-market strategy.

I bring commercial acumen, people management, and calm decision-making in fast-paced, ambiguous environments. I'm motivated by learning, improving, building strong relationships, and delivering ambitious work with international teams.