Alice Pagano
@alicepagano
Enthusiastic Account Manager skilled in programmatic advertising and digital strategy.
What I'm looking for
I am an enthusiastic and focused Account Manager with extensive experience in programmatic advertising, media planning, and digital strategy. My career has been marked by a results-oriented approach, managing diverse client portfolios and optimizing multi-channel campaigns to drive revenue growth. I pride myself on delivering data-driven insights that enhance campaign performance and ensure client satisfaction.
At StackAdapt, I managed a portfolio of over 20 clients across EMEA, achieving a 5% year-over-year revenue increase and a 100% customer retention rate in Q1 2025. My proactive upselling strategies led to a 12% increase in DOOH channel adoption and revenue. I have a strong background in cross-team collaboration, having worked closely with Sales, Ad Ops, and Product teams to streamline processes and maximize ROI for clients.
With a Master's degree in Electronic Publishing and fluency in English, Spanish, and Italian, I am well-equipped to navigate the complexities of the digital advertising landscape. My passion for education marketing was showcased when I co-presented a webinar on effective strategies to drive enrolment through programmatic advertising.
Experience
Work history, roles, and key accomplishments
Account Manager
StackAdapt
Apr 2022 - Present (3 years 2 months)
Managed a diverse portfolio of 20+ clients across EMEA, delivering tailored programmatic solutions. Achieved a 5% YoY revenue increase and maintained a 100% customer retention rate in Q1 2025. Collaborated with cross-functional teams to enhance internal processes and maximize campaign ROI.
Programmatic Manager
Wavemaker
Aug 2021 - Mar 2022 (7 months)
Executed best-in-market programmatic campaigns for major brands, managing a £50K+ book of business. Focused on delivering exceptional performance and client satisfaction across platforms like DV360 and Amazon DSP.
Digital Investment Manager
Wavemaker
Mar 2020 - Nov 2021 (1 year 8 months)
Led investment analysis for over 50 clients, driving a 10% YoY increase in Digital Display and Video advertising revenue. Developed a consultative approach to media recommendations through cross-team collaboration.
Video Manager
Wavemaker
Jul 2018 - Mar 2020 (1 year 8 months)
Recognized as a YouTube specialist, guiding teams on video campaign planning and optimization. Co-produced agency-wide analyses of video platforms to enhance online video strategies.
Media Planner
PHD Media Group
Feb 2017 - Mar 2018 (1 year 1 month)
Delivered media strategies for Skoda, enhancing brand impact in the Spanish market. Mentored interns in media planning tools and techniques.
Video Account Executive
Havas Media Group
Mar 2015 - Nov 2016 (1 year 8 months)
Managed end-to-end video campaign planning and optimization for clients including BBC and Nando’s. Translated KPI data into actionable insights to enhance campaign performance.
Education
Degrees, certifications, and relevant coursework
City University London
MSc/MA, Electronic Publishing
2015 - 2016
Pursued an MSc/MA in Electronic Publishing, gaining knowledge in digital media, publishing technologies, and content management.
University of Florence
Bachelor's Degree, Media and Communication
2013 - 2015
Earned a Bachelor's Degree in Media and Communication, focusing on media theory, communication strategies, and digital content creation.
Met Film School
Postproduction Course, Postproduction
2016 -
Completed a Postproduction Course, focusing on the technical and creative aspects of film editing and production.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
personalwebsite.comJob categories
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