Open to opportunities

Alice Pagano

@alicepagano

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Enthusiastic Account Manager skilled in programmatic advertising and digital strategy.

United Kingdom

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What I'm looking for

I am looking for a role that fosters collaboration, encourages innovation, and offers opportunities for professional growth.

I am an enthusiastic and focused Account Manager with extensive experience in programmatic advertising, media planning, and digital strategy. My career has been marked by a results-oriented approach, managing diverse client portfolios and optimizing multi-channel campaigns to drive revenue growth. I pride myself on delivering data-driven insights that enhance campaign performance and ensure client satisfaction.

At StackAdapt, I managed a portfolio of over 20 clients across EMEA, achieving a 5% year-over-year revenue increase and a 100% customer retention rate in Q1 2025. My proactive upselling strategies led to a 12% increase in DOOH channel adoption and revenue. I have a strong background in cross-team collaboration, having worked closely with Sales, Ad Ops, and Product teams to streamline processes and maximize ROI for clients.

With a Master's degree in Electronic Publishing and fluency in English, Spanish, and Italian, I am well-equipped to navigate the complexities of the digital advertising landscape. My passion for education marketing was showcased when I co-presented a webinar on effective strategies to drive enrolment through programmatic advertising.

Experience

Work history, roles, and key accomplishments

Current

Account Manager

Current

StackAdapt

Apr 2022 - Present (3 years 2 months)

Managed a diverse portfolio of 20+ clients across EMEA, delivering tailored programmatic solutions. Achieved a 5% YoY revenue increase and maintained a 100% customer retention rate in Q1 2025. Collaborated with cross-functional teams to enhance internal processes and maximize campaign ROI.

Account Management Programmatic Advertising Customer Retention Cross Functional Collaboration Digital Strategy Revenue

Programmatic Manager

Wavemaker

Aug 2021 - Mar 2022 (7 months)

Executed best-in-market programmatic campaigns for major brands, managing a £50K+ book of business. Focused on delivering exceptional performance and client satisfaction across platforms like DV360 and Amazon DSP.

Programmatic Campaign Execution DV360)Media Planning Data Analysis Performance Optimization

Digital Investment Manager

Wavemaker

Mar 2020 - Nov 2021 (1 year 8 months)

Led investment analysis for over 50 clients, driving a 10% YoY increase in Digital Display and Video advertising revenue. Developed a consultative approach to media recommendations through cross-team collaboration.

Investment Analysis Display Advertising Video Advertising Team Collaboration Consultative Selling Revenue Media Recommendations Client Management Data Visualization Team Leadership

Video Manager

Wavemaker

Jul 2018 - Mar 2020 (1 year 8 months)

Recognized as a YouTube specialist, guiding teams on video campaign planning and optimization. Co-produced agency-wide analyses of video platforms to enhance online video strategies.

Campaign Planning YouTube Optimization Digital Strategy Media Planning Google Ads Programmatic Advertising

Media Planner

PHD Media Group

Feb 2017 - Mar 2018 (1 year 1 month)

Delivered media strategies for Skoda, enhancing brand impact in the Spanish market. Mentored interns in media planning tools and techniques.

Media Strategy OOH Mentorship Media Planning Campaign Optimization Client Management Training

Video Account Executive

Havas Media Group

Mar 2015 - Nov 2016 (1 year 8 months)

Managed end-to-end video campaign planning and optimization for clients including BBC and Nando’s. Translated KPI data into actionable insights to enhance campaign performance.

KPI Analysis Campaign Planning Data Insights Media Buying Digital Strategy Team Collaboration