Alice PaganoAP
Open to opportunities

Alice Pagano

@alicepagano

Enthusiastic Account Manager skilled in programmatic advertising and digital strategy.

United Kingdom

What I'm looking for

I am looking for a role that fosters collaboration, encourages innovation, and offers opportunities for professional growth.

I am an enthusiastic and focused Account Manager with extensive experience in programmatic advertising, media planning, and digital strategy. My career has been marked by a results-oriented approach, managing diverse client portfolios and optimizing multi-channel campaigns to drive revenue growth. I pride myself on delivering data-driven insights that enhance campaign performance and ensure client satisfaction.

At StackAdapt, I managed a portfolio of over 20 clients across EMEA, achieving a 5% year-over-year revenue increase and a 100% customer retention rate in Q1 2025. My proactive upselling strategies led to a 12% increase in DOOH channel adoption and revenue. I have a strong background in cross-team collaboration, having worked closely with Sales, Ad Ops, and Product teams to streamline processes and maximize ROI for clients.

With a Master's degree in Electronic Publishing and fluency in English, Spanish, and Italian, I am well-equipped to navigate the complexities of the digital advertising landscape. My passion for education marketing was showcased when I co-presented a webinar on effective strategies to drive enrolment through programmatic advertising.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

City University London logoCL

City University London

MSc/MA, Electronic Publishing

2015 - 2016

Pursued an MSc/MA in Electronic Publishing, gaining knowledge in digital media, publishing technologies, and content management.

University of Florence logoUF

University of Florence

Bachelor's Degree, Media and Communication

2013 - 2015

Earned a Bachelor's Degree in Media and Communication, focusing on media theory, communication strategies, and digital content creation.

MS

Met Film School

Postproduction Course, Postproduction

2016 -

Completed a Postproduction Course, focusing on the technical and creative aspects of film editing and production.

Tech stack

Software and tools used professionally

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Alice Pagano - Account Manager - StackAdapt | Himalayas