Open to opportunities

Bryan Karen

@bryankaren

Message

I build marketing automation and data systems that drive qualified pipeline.

United States

Message

What I'm looking for

I'm looking to bridge practical data analysis, AI workflows, and go-to-market execution by building reliable automation, clean data pipelines, and revenue systems that reduce sales-cycle friction.

At PCE Investment Bankers, I build and refine systems that connect data, automation, and marketing to drive qualified pipeline across financial-services industries.

Previously at Locus Marketing, I set up end-to-end funnels and automations in ClickFunnels, HighLevel, ActiveCampaign, Maropost, and Zapier. I coordinated campaign reporting, deployed email communications, cleaned and segmented lists, and served as the primary client contact for requests and technical support.

I use Python, SQL, Power BI, Tableau, SAS JMP, HubSpot, Salesforce, and REST APIs to evaluate attribution, pipeline velocity, customer acquisition, and operational efficiency. I also build web-scraping scripts and API integrations to source high-intent target lists and support targeted outreach.

I'm pursuing a Master of Management in Marketing Analytics and a Graduate Certificate in Business AI at NC State, with a focus on practical analytics, AI adoption, and real-world go-to-market execution.

Experience

Work history, roles, and key accomplishments

Current

Marketing Specialist

Current

PCE Investment Bankers | ESOP | Valuation | Advisory

Jun 2022 - Present (4 years 2 months)

PCE companies offers a full suite of financial services through their related entities and specializes in the following industries: Aerospace & Defense, Banking, Finance & Insurance, Building Products & Constructions, Business Services, Consumer & Food, Diversified Industrials, Healthcare, IT & Telecom, Power & Energy and Transportation & Logistics.

Predictive Analytics Email Marketing Data Cleaning B2B Marketing Strategy Salesforce Marketing Cloud Zapier Marketing Automation Lead Lifecycle Management Go To Market Strategy Account Marketing Web Scraping Data Modeling

Senior Marketing Coordinator

Locus Marketing

Jul 2019 - Jun 2022 (2 years 11 months)

Set up end-to-end marketing funnels and automations in ClickFunnels, HighLevel, ActiveCampaign, Maropost, and Zapier
• Coordinate, track marketing campaigns, and running reports on their performance using the above software’s reporting and Google Analytics
• Coordinate and deploy email communications working across creative teams of designers, copywriters, and developers
• Organize, segment, and c

Email Marketing Data Cleaning Zapier Marketing Automation Go To Market Strategy

OPS Professional

Palm Beach State College

Jun 2017 - May 2019 (1 year 11 months)

√ Explained grammar to native/non-native English-speaking students including 1-on-1 tutoring sessions
√ Edited academic papers for content, clarity, and grammar
√ Developed instructional presentations and supplemental materials for students
√ CRLA Master Level Tutor

Content Writing Intern / Content Fulfillment / Content Marketing Intern

LoSoMo Inc.

Jan 2019 - Apr 2019 (3 months)

Plan and develop corporate blogs for over 50 small to midsize businesses.
Form new blog topics based on industry, seasonality, and trending topics.
Track the performance of website content and blogs.
Become Google Analytics Certified.
Research industries standards and guidelines for each of our clients.
Learn about inbound marketing strategies and become HubSpot Inbound Marketing certified.
Optim

Zapier SEO

Content Writer

Coinmajor.com

Feb 2018 - Aug 2018 (6 months)

Focused articles to conform to SEO best practices and voice consistency
Researched current cryptocurrency trends and topics
Drafted and edited copy for static web content

SEO

Education

Degrees, certifications, and relevant coursework

North Carolina State University

Master's degree, Master of Management

2025 - 2027

The Master of Management, Marketing Analytics (MMA) program equips students with cutting-edge analytics techniques to navigate a data-rich environment, make smarter decisions and tackle complex problems with innovative solutions.

North Carolina State University

Master of Management, Marketing Analytics

2025 - 2027

Pursuing a Master of Management in Marketing Analytics, focusing on data-driven decision-making and innovative solutions.

North Carolina State University

Graduate Certificate, Business Artifical Intelligence

2025 - 2026

Graduate coursework in strategic AI adoption, generative AI integration, machine learning in marketing, predictive analytics, and evaluating the ROI and operational feasibility of enterprise AI solutions.