pietra hernandez
@pietrahernandez
I build data-informed institutional marketing campaigns, digital experiences, and sales enablement programs.
United StatesWhat I'm looking for
At SEI Asset Management, I build institutional marketing campaigns across Salesforce, Eloqua, 6sense, LinkedIn, Drupal, and Ceros. I independently managed telemarketing vendors generating more than 200 qualified leads and appointments, launched 100+ interactive digital experiences, and developed dashboards and TAM reports to improve campaign visibility and targeting.
Previously at SEI Private Trust Company, I secured $10M+ in new assets through client relationships while analyzing KPIs, resolving complex platform issues, and partnering with Product/Engineering on UX improvements. I bring experience in content creation, marketing automation, client relations, social media, event support, and multilingual communication in English, Portuguese, and Spanish.
Experience
Work history, roles, and key accomplishments
Managed telemarketing operations and multi-channel marketing campaigns for the Institutional Sales division, generating over 200 qualified leads. Created digital and print marketing materials, launched 100+ interactive digital experiences, and built performance dashboards in Salesforce.
Education
Degrees, certifications, and relevant coursework
Kutztown University of Pennsylvania
Bachelor of Science, Business Administration
Pursued a Bachelor of Science in Business Administration with a focus on Marketing.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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