At CAMP, I lead merchandising and assortment strategy across 11 experiential retail locations, aligning product selection, pricing, and inventory priorities with customer demand. I partner with buying, planning, marketing, and store leadership to evaluate opportunities and prioritize merchandising initiatives.
At Zulily, I owned P&L, assortment strategy, and vendor relationships for 25+ toy and licensed-product brands, including LEGO, Mattel, and Funko. I grew LEGO annual revenue from approximately $250K in 2019 to $6M in 2023 through inventory prebuys, evergreen assortment expansion, and ecommerce events.
Earlier, at LEGO® Brand Retail, I led store merchandising, inventory planning, and product launches, and presented LEGO products at New York Toy Fair. My experience spans ecommerce, experiential retail, and direct customer engagement.
