Looking for a job

Brittany Ritchie

@brittanyritchie

Ecommerce and growth leader who builds DTC brands that scale. Looking to lead growth for a consumer brand ready for its next chapter.

Canada

Message

What I'm looking for

I’m looking to own DTC growth for a consumer brand portfolio, in an entrepreneurial environment that rewards innovation, discipline, and results.

At BookDepot Inc., I helped scale an 8-figure DTC brand’s revenue by 95%+ through a private equity acquisition. I make P&L-informed decisions that balance top-line growth with profitability. I build the business case before the investment and use data to drive decisions.

As Sr. Digital Growth Marketing Manager, I grew paid media revenue 29% year over year while holding ROAS above 11x, and led the Shopify migration across brand, IT, web development, and three agencies. Within one month of launch, conversion returned to pre-migration levels and the site generated its first agentic commerce sales.

Through Ritch Marketing, I conduct digital growth diligence for investors and advise businesses on growth. I thrive in entrepreneurial environments that reward innovation, discipline, and results, and I’m looking to own DTC growth for a consumer brand portfolio.

Experience

Work history, roles, and key accomplishments

Current

Sr. Digital Growth Marketing Manager

Current

BookDepot Inc.

Sep 2025 - Present (1 year 2 months)

Lead end-to-end performance marketing and website optimization for ecommerce sites, managing a 10+ platform tech stack and 5 agency partners. Drove P&L-informed decisions across a 7-figure budget, extended record revenue streak, and led Shopify migration and AI reporting initiatives.

Performance Marketing Paid Search Paid Social Display Affiliate CRO SEO AEO GEO Shopify A B Testing MTA AI Reporting Claude Amazon A+ Content Google Analytics

Current

Digital Growth Consultant

Current

Ritch Marketing

Dec 2021 - Present (4 years 11 months)

Conduct independent digital growth diligence for investors, assessing data, acquisition channels, conversion, retention, and contribution margin. Achieved 10x ROAS for a children's DTC brand and scaled Google Ads for a fractional sales agency.

Digital growth Due Diligence Paid Social Meta Ads Google Ads MQL Growth Marketing Strategy Launch planning

Brand Manager, E-commerce-DTC

BookDepot Inc.

Jul 2022 - Aug 2025 (3 years 1 month)

Led omnichannel strategy across SEM, paid social, SEO, organic social, email, and SMS, driving three consecutive record revenue years. Built business cases for affiliate program transition and brand consolidation, and co-led go-to-market for everyday low pricing.

SEM Paid Social SEO Organic Social Email Marketing SMS Marketing Affiliate Marketing Brand Management Ecommerce DTC CRO ROAS optimization

Education

Degrees, certifications, and relevant coursework

Growclass

Growth Marketing Certificate, Growth Marketing

2022 - 2022

Completed an 8-week program for growth marketing professionals covering growth and experimentation, SEO, Facebook and Google ads, conversion copywriting, Google Analytics, and email marketing.

Wilfrid Laurier University

Honours Bachelor of Business Administration, Business Administration

2019 - 2021

Pursued an Honours Bachelor of Business Administration at the Lazaridis School of Business and Economics, taking a leave of absence to pursue experiential opportunities.