In my current freelance work, I create and optimize Shopify landing pages end to end for DTC brands, using Claude Code and AI-assisted workflows for ideation, design, copywriting, and implementation.
I build CRO testing programs for emerging brands, prioritize experiments, and monitor performance across concurrent brand portfolios. I work with paid marketing and growth teams to identify conversion opportunities.
At Sapphire Botanics, I owned ecommerce performance and CRO on Shopify Plus, building and optimizing landing pages, product pages, and conversion funnels. I used heatmaps, scroll maps, session recordings, and customer reviews to find friction points and develop test hypotheses.
Earlier, at Design Techiez, I drove conversion optimization and landing page creation across concurrent DTC client brands on Shopify. At Trundl Inc., I coordinated cross-functional teams and established processes for enterprise client engagements, using Jira and Agile.
