Open to opportunities

Anna User

@annauser4

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E-commerce and SEO leader driving measurable growth and UX improvements.

Canada

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What I'm looking for

I seek a data-driven e-commerce or digital marketing role where I can lead CRO, SEO, and merchandising initiatives, collaborate cross-functionally, and deliver measurable revenue and UX improvements in a fast-paced, growth-oriented team.

I am a results-driven digital marketing professional with seven years of focused experience in e‑commerce, SEO, and conversion optimization. I specialize in crafting and executing data‑driven strategies that increase traffic, optimize user experience, and boost conversions.

At Dyson I managed the Hair Care/Beauty category end-to-end, leading product launches and campaigns that delivered a 22% YoY sales increase and a 10% improvement in AOV. I routinely use tools like Adobe Analytics, Decibel, and AEM to form hypotheses, run A/B tests, and implement site journey optimizations.

Previously I improved online brand performance at Home Depot and Canadian Tire through content enrichments, vendor relationship management, and targeted merchandising tactics, achieving significant YoY volume growth and conversion improvements. My SEO background includes enterprise client engagements where I increased organic traffic through technical audits and keyword strategies.

I bring a hands-on technical skillset (HTML/CSS, AEM, Shopify) combined with strong analytics and CRO experience (Tableau, GA4, Adobe Analytics, Looker). I thrive in cross-functional teams, meeting tight deadlines to deliver measurable business impact.

Experience

Work history, roles, and key accomplishments

Current

Associate Manager, E-commerce

Current

Dyson

Jan 2022 - Present (3 years 9 months)

Managed the Hair Care/Beauty DTC category, coordinating product launches and campaigns to increase YoY sales by 22% ($32K) and improve AOV by 10% while growing conversion rate 5% through A/B testing and site optimizations.

Adobe Experience Manager A B Testing Adobe Analytics Decibel Conversion Rate Optimization Product Launches

Sr. E-commerce Brand Analyst

The Home Depot

Nov 2020 - Jan 2022 (1 year 2 months)

Enhanced online brand content and vendor performance, delivering content enrichments and optimization recommendations that drove a 50% YoY volume increase and raised AOV by 30% through targeted merchandising.

Content Management Vendor Management Adobe Analytics Tableau)Looker ContentSquare Merchandising AOV Optimization

Associate Manager, E-commerce

Canadian Tire

Mar 2019 - Nov 2020 (1 year 8 months)

Owned Seasonal & Outdoor Furniture categories, executing content and merchandising strategies that improved conversion rates by 12% and drove sales via targeted promotions and cross-sell optimizations.

Merchandising Google Analytics Looker Quantum Content Strategy Cross Selling Project Management

Sr. SEO Specialist

Saatchi & Saatchi

Mar 2017 - Feb 2019 (1 year 11 months)

Delivered enterprise SEO strategies for clients like Toyota and TD Bank, increasing organic traffic by 23% through keyword strategies and technical SEO audits addressing site performance issues.

SEO Strategy Technical SEO Screaming Frog SEMrush Google Analytics Keyword Research

SEO Campaign Manager

Yellow Pages

Mar 2016 - Mar 2017 (1 year)

Managed SEO services for a 30-vendor portfolio, raising targeted keyword rankings by 15% and achieving frequent first-page placements to increase organic traffic.

Client Management Reporting Performance Monitoring