BJ Raiwal

Directed digital marketing initiatives, bringing campaign strategy, execution, and marketing analysis together across the digital customer journey. Developed and executed full marketing campaigns and built marketing funnels to support customer acquisition objectives.

Reported directly to the Chief Marketing Officer and oversaw a team of 12–14 marketing associates, connecting marketing direction with day-to-day campaign execution. Managed marketing budgets and conducted client marketing analysis to support campaign planning and spending decisions.

Led a team of 5–6 entry-level marketing associates, overseeing regional marketing activities and campaign execution. Helped develop regional campaigns and implement structured marketing funnels to support customer acquisition and engagement.

Coordinated B2B promotions and executed guerrilla marketing campaigns for clients. Supported campaign planning and hands-on promotional delivery, building experience in audience outreach and client marketing.

Supported the marketing team with marketing analysis and day-to-day campaign assistance during a summer internship.

Pursued a Master of Business Administration degree from the University of British Columbia from 2012 to 2015.

Earned a Bachelor of Business Administration in Marketing from the British Columbia Institute of Technology from 2010 to 2012.

Completed a Marketing Management Diploma from the British Columbia Institute of Technology from 2008 to 2010.