Looking for a job

Santiago Godoy

@santiagogodoy1

Message

Growth marketer at The Show and Tell Agency, rebuilt a B2B acquisition engine to grow monthly leads 10x.

Canada

Message

At The Show and Tell Agency, I direct paid acquisition across a multi-client portfolio and rebuilt a B2B client's acquisition engine, growing monthly lead volume 10x within the first quarter. I also built a Claude agent connected to Google Ads, Meta, GA4 and LinkedIn that cut deep analysis from two hours to minutes.

At iGMS, I drove $160K in incremental ARR in six months by lifting trial-to-registration conversion 67%, and restructured a landing page offer that increased conversions 20%. I’ve also built demand generation from the ground up at Datature and led Tactica Interactive’s U.S. go-to-market, generating $500K+ in pipeline within nine months.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

The Show and Tell Agency

May 2026 - Present (5 months)

Direct $50K per month of paid acquisition across a multi-client portfolio on Meta, YouTube, Google Search, Google Display and LinkedIn. Rebuilt the acquisition engine for a B2B client, growing monthly lead volume 10x within the first quarter.

Meta Ads YouTube Ads Google Search Ads Display Advertising LinkedIn Ads Claude Google Ads GA4 SEO GEO

Current

Co-Founder and Head of Growth

Current

Always Dale

Sep 2020 - Present (6 years 1 month)

Built and scaled the business from $0 to $500K+ ARR, owning acquisition, pricing and performance marketing across five years. Reached up to 17x ROAS on Meta and TikTok through high-tempo creative testing.

Meta Ads TikTokAds Creative Testing ROAS Performance Marketing Team Leadership

Senior Marketing Manager

iGMS

Apr 2024 - Jan 2025 (9 months)

Managed $10K per month in Meta and Google Ads at 7x ROAS, generating 100+ trials per month. Drove $160K in incremental ARR in the first six months by lifting trial-to-registration conversion 67%.

Meta Ads Google Ads ROAS Trial To Registration Landing Page Optimization Webinar Strategy LTV:CAC

Demand Generation Specialist

Datature

Apr 2022 - Jun 2023 (1 year 2 months)

First demand generation hire; built the inbound and outbound engine from the ground up. Increased SQLs 200% while sharpening positioning and producing sales enablement assets.

Demand Generation Inbound Marketing Outbound Marketing ABM LinkedIn Ads HubSpot SQL Sales Enablement

Demand Generation Specialist

Tactica Interactive

Sep 2019 - Mar 2022 (2 years 6 months)

Led U.S. go-to-market for a Canadian digital health platform with no existing U.S. presence or entry plan. Segmented outreach by the top 5 research areas and matched each sequence to a relevant case study, closing the first 3 U.S. clients within 3 months.

Go To Market Strategy outreach campaigns A B Testing Process Automation Segmentation Case Studies

Education

Degrees, certifications, and relevant coursework

Asper School of Business, University of Manitoba

Bachelor of Commerce (Honours), Marketing and International Business

Activities and societies: President, UofM Marketing Association: grew chapter treasury from $100 to $5,000.

Bachelor of Commerce (Honours) in Marketing and International Business. Served as President of the UofM Marketing Association, growing chapter treasury from $100 to $5,000.