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Brittany Fay

@brittanyfay

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Head of Marketing at Arches Legal, who unified two legal technology products under one master brand.

United States

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At Arches Legal, I unified AI Demand Pro and Mass Tort Pro under the Arches Legal master brand, directing rebranding, product positioning, and go-to-market strategy. I also introduced integrated demand generation and HubSpot attribution, increasing marketing-sourced revenue to 85% of total company revenue.

At Fayke Marketing Consulting, I founded a fractional CMO consultancy with a $1M book of business and advised more than 20 companies. For one client, I supported the acquisition and integration of complementary service businesses, helping grow its service portfolio fivefold in 12 months.

At Trula, I established the marketing function and partnered with the engineering team on a university-facing mental wellness application. A cross-functional customer journey initiative improved customer retention by 20%.

At Vasion, I directed global marketing with a $3M budget and a 30-person organization. Marketing programs were attributed to more than 70% of closed-won ARR as annual recurring revenue grew from $17M to $35M.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing

Current

Arches Legal

Jan 2026 - Present (10 months)

Senior-most marketing executive reporting to the CEO, overseeing brand strategy, product marketing, demand generation, go-to-market strategy, and revenue operations. Supported revenue growth from $1M to $6M and increased marketing-sourced revenue to 85% of total company revenue.

Brand Strategy Product Marketing Demand Generation Go To Market Strategy Revenue Operations HubSpot Pipeline Reporting Pricing Strategy Rebranding

Founder & Fractional CMO

Fayke Marketing Consulting

Jan 2023 - Dec 2026 (3 years 11 months)

Founded and scaled a fractional CMO consultancy with a $1M book of business, advising 20+ growth-stage and investor-backed companies on marketing strategy and organizational transformation. Achieved 5x growth in a client's service portfolio within 12 months and helped position clients for private equity investment.

Go To Market Strategy Marketing Strategy Organizational Transformation Storybrand Framework Investor Positioning Business Development

Co-Founder & VP of Growth Marketing

Trula

Jan 2022 - Dec 2023 (1 year 11 months)

Established the marketing function from inception, leading a five-person team across go-to-market strategy, product marketing, and channel development. Improved customer retention by 20% and built the marketing operations foundation using HubSpot, Jasper AI, and Zapier.

Go To Market Strategy Product Marketing Customer Retention Marketing Operations HubSpot JasperAI Zapier AI Behavior

Senior Director of Marketing

Vasion

Jan 2019 - Dec 2022 (3 years 11 months)

Directed global marketing strategy for an enterprise software company, managing a $3M budget and a 30-person organization. Facilitated ARR growth from $17M to $35M and rebuilt the marketing organization from 3 to 30 employees.

Marketing Strategy Demand Generation Product Marketing Brand Management Customer Advisory CSAT Rebranding Recurring Revenue

Director, Strategic Marketing

Bosch

Jan 2017 - Dec 2019 (2 years 11 months)

Shaped strategic marketing direction across national retail, wholesale, and digital commerce channels. Restored a $4M wholesale relationship with Williams Sonoma and established an affiliate marketing channel generating $500K in revenue in its first year.

Brand Positioning Customer Insights Campaign Strategy Affiliate Marketing Ecommerce Channel Strategy

Director of Sales & Marketing

HQS

Jan 2015 - Dec 2017 (2 years 11 months)

Led sales and marketing strategy with responsibility for business development, account relationships, lead generation, and customer acquisition. Introduced email and referral marketing programs to support prospect development and sales conversion.

Business Development Lead Generation Email Marketing Referral Marketing Search Optimization Customer Acquisition