Jess Hellmich

Co-founded and scaled a SaaS platform to 127+ customers and $5M+ ARR in under three years, building a repeatable inbound-led growth engine that generated $5M+ pipeline. Launched onboarding and lifecycle programs that supported 100% client retention for three years and grew inbound demand 15% YoY through SEO, content, and conversion optimization.

Built DuelingAxes from concept to $20M+ in revenue, scaling from one to five locations across two states by creating a category-defining experiential brand and multi-location demand engine. Increased direct bookings to 60% of reservations, establishing ~90% category share and aligning a 46+ person cross-functional ecosystem across operations, in-market sales, agencies, and partners.

Closed $4.5M in revenue in 12 months through consultative, full-funnel B2B exterior building services sales covering prospecting, proposal development, stakeholder management, and close. Owned end-to-end pipeline development to improve win rates and expanded repeat and referral revenue through relationship-driven selling.

Supported revenue growth from $5M to $40M in three years through repositioning, go-to-market reset, and multi-market expansion under new ownership. Led a complete rebrand across digital, web, broadcast, print, and field channels, built an omnichannel acquisition engine driving 100% YoY sales growth for two years and 50% growth in year three, and launched a window division generating a $5M pipeline

Led full 360-degree organizational audits across internal, competitive, and industry dimensions to uncover strategic gaps and growth opportunities for client organizations. Modernized client brands by redefining positioning and messaging frameworks and delivered 12-month marketing roadmaps that generated 1–2 new qualified opportunities per month aligned to revenue objectives.

Earned a B.A. in Communication. Completed a minor in Personal & Social Psychology.