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Brian Ormbrek

@brianormbrek

Senior Pricing Manager with 15+ years optimizing revenue, forecasting demand, and leading cross-functional teams.

United States
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What I'm looking for

I’m looking to drive pricing excellence using performance analysis and data-driven demand forecasting—partnering across marketing and product to improve occupancy, guest frequency, and profitability.

I’m a results-driven Senior Pricing Manager with 15+ years of experience in pricing, demand forecasting, and revenue optimization within travel and tourism. I lead cross-functional efforts to turn performance analysis and marketing metrics into measurable revenue and occupancy gains.

At Holland America Line, I oversaw pricing and demand trends for global destinations, launched destination products from inception to consumer delivery, and spearheaded targeted revenue promotions. I revamped casino program initiatives to boost guest frequency by 40% while managing reinvestment costs.

Before that, as a Senior Product Manager, I conceptualized and launched annual cruise-plus-land offerings that delivered record passenger bookings for three consecutive years, and I served as the subject matter expert for a proprietary yield optimization model. I’m now seeking to leverage my pricing excellence and data-driven approach to maximize profitability and guest frequency at your organization.

Experience

Work history, roles, and key accomplishments

Holland America Line logoHL

Senior Manager, Pricing & Demand

Jan 2022 - Sep 2025 (3 years 8 months)

Oversaw pricing and demand trends across global destinations, using performance and marketing metrics to improve revenue and occupancy outcomes. Boosted casino program guest frequency by 40% while coordinating targeted revenue promotions and launching destination products from inception to delivery.

Holland America Line logoHL

Senior Product Manager

Jun 2012 - Jan 2022 (9 years 7 months)

Conceptualized and launched annual Alaska Tours product offerings combining cruises and multi-night land tours, achieving record passenger bookings for three consecutive years. Led inventory management across land and onboard operations, and directed cross-department marketing using consumer data and pricing trend analysis.

Education

Degrees, certifications, and relevant coursework

University of Washington logoUW

University of Washington

Bachelor of Science, Botany

1999 - 2001

Earned a Bachelor of Science in Botany at the University of Washington from 1999 to 2001.

Tech stack

Software and tools used professionally

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