Open to opportunities

Gene Edmiston

@geneedmiston

Message

I build pricing, packaging, and monetization strategies that drive measurable revenue growth.

United States

Message

What I'm looking for

I'm looking to lead strategic pricing, packaging, licensing, and monetization initiatives where customer, market, and financial insights can drive scalable revenue growth, profitability, and stronger commercial execution.

I led global pricing at Monotype across enterprise, partner, eCommerce, and API channels, aligning licensing and pricing decisions with product roadmaps and growth targets. Realigning MyFonts.com desktop licensing rights generated $3.2M in incremental revenue within nine months.

At Solera and Equifax, I built pricing governance, new-product pricing, deal strategies, and commercial rules that improved scalable execution. My work generated projected and realized revenue opportunities ranging from $1M to $93M, while supporting approximately $200M in revenue through strategic pricing and deal-desk activities.

I bring 15+ years of experience translating customer, market, competitive, and financial insights into value-based pricing, packaging, licensing, and go-to-market decisions. I work closely with Product, Sales, Marketing, Finance, Legal, and executive leadership to improve adoption, profitability, and revenue.

Experience

Work history, roles, and key accomplishments

Director, Global Pricing

Monotype

Dec 2024 - Oct 2025 (10 months)

Led global pricing strategy across enterprise, partner, eCommerce, and API channels, aligning pricing and licensing decisions with growth targets and market competitiveness. Redesigned licensing architecture and established pricing governance, generating $3.2M in incremental revenue.

Pricing Strategy Pricing Governance Cross functional Leadership Market Analysis Revenue Growth