Open to opportunities

Brian Ochieng

@brianochieng3

Message

Dynamic media buyer with expertise in campaign management and optimization.

Kenya

Message

What I'm looking for

I am looking for a role that fosters creativity and collaboration, with opportunities for growth in digital marketing strategies.

I am a dedicated Media Buyer with a strong passion for planning and executing diverse media campaigns. My experience includes strategically allocating substantial advertising budgets, optimizing ad performance across platforms like Meta, Google, and TikTok, and achieving significant increases in ROI. I pride myself on my ability to build dynamic relationships and collaborate effectively with creative teams to develop high-performing ad creatives.

Throughout my career, I have successfully managed campaigns for multinational clients, generating over 12,000 qualified leads and increasing online sales by 35% year over year. My analytical skills allow me to implement advanced audience segmentation and retargeting strategies, resulting in improved engagement rates and reduced costs. I am committed to staying updated on the latest trends in social media and media buying, ensuring that my strategies are both innovative and effective.

Experience

Work history, roles, and key accomplishments

Media Buyer

Disruptive Advertising

Oct 2023 - Jun 2024 (8 months)

Managed a monthly advertising budget of over $50,000, optimizing ad campaigns across Meta, Google, and TikTok to achieve a 20% increase in ROI. Collaborated with creative teams to enhance ad creatives, resulting in a 17% increase in brand recall and improved ad relevance scores. Successfully generated over 12,000 qualified leads while reducing cost per lead by 30%.

Media Buying Google Ads Facebook Ads Campaign Optimization Budget Management ROI Analysis Collaboration

Assistant Media Buyer

Dravyafolio

Jan 2023 - Oct 2023 (9 months)

Developed strong relationships with media planners to enhance campaign targeting, achieving a 2.4X ROAS. Negotiated advertising space in trade magazines, reducing costs by 12%. Successfully managed multiple projects and clients, consistently meeting deadlines and enhancing team collaboration.

Media Planning Project Management Team Coordination Advertising Strategy Time Management Creativity Enhancement

Digital Marketing Specialist

Evolving Digitally

Sep 2022 - Jul 2023 (10 months)

Created and developed social media content, boosting audience engagement by 29.8% through strategic ad placements. Implemented marketing automation tools to enhance efficiency by 56% and optimized e-commerce campaigns, increasing monthly sales significantly. Managed digital projects from concept to implementation.