Open to opportunities

Asim Saleem

@asimsaleem

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Results-driven media buyer specializing in Google and Meta advertising.

Pakistan

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What I'm looking for

I am looking for a dynamic role in a collaborative environment that fosters creativity and innovation, where I can further develop my skills and contribute to impactful marketing strategies.

I am a results-driven media buyer with over 5 years of hands-on experience in digital marketing, specializing in Google and Meta advertising. My expertise lies in crafting data-driven campaigns that enhance brand visibility and maximize return on investment. I have a proven track record of optimizing ad performance for both small and medium-sized audiences, and I am eager to join a forward-thinking team where I can refine editorial strategies and uncover innovative ways to engage customers across digital platforms.

In my current role as a Senior Media Buyer at Scale Your Ads Agency, I develop and implement comprehensive media-buying strategies, manage more than $50,000 monthly ad budget, and have successfully generated over $2M in revenue through data-driven media buying strategies. My previous experience as a Digital Marketing Executive has equipped me with the skills to plan, launch, and optimize campaigns effectively, resulting in significant increases in client acquisition and organic engagement.

Experience

Work history, roles, and key accomplishments

Current

Senior Media Buyer

Current

Scale Your Ads Agency

Dec 2023 - Present (1 year 8 months)

Developed and implemented end-to-end media-buying strategies on Google Ads and Meta Ads aligned with business objectives. Managed a $50,000 monthly Google & Meta ad budget with precise bid management and audience targeting to maximize efficiency.

Google Ads Meta Ads Performance Max GA4 GTM Ads Manager A B Testing ROI Optimization

Digital Marketing Executive

Seven Koncepts Pvt. Ltd.

Sep 2022 - Dec 2023 (1 year 3 months)

Planned, launched, and optimized Meta Ads and Google Ads campaigns to meet client objectives, from audience targeting and bid strategy to creative execution. Increased client acquisition by 35% in six months via Google & Meta optimizations, lowering CPA by 22%.

Meta Ads Google Ads Keyword Research Competitor Analysis Social Media Management Google Analytics Content Creation PPC Strategy

Digital Marketing Executive

Grand Marketing Pvt. Ltd.

Feb 2021 - Sep 2022 (1 year 7 months)

Designed and managed property-centric Google Ads and Meta Ads campaigns to drive qualified leads. Drove a 45% increase in qualified property leads through optimized Google & Meta campaigns, cutting cost-per-lead by 30%.

Google Ads Meta Ads CRM Lead Nurturing Digital Campaign KPIs Analytics Market Research

Education

Degrees, certifications, and relevant coursework

SEMrush

Certification, Digital Advertising

Completed a certification in Digital Advertising 101, focusing on fundamental concepts and practices in digital advertising. This course provided an introduction to various digital advertising platforms and strategies.

Digi Skills

Certification, Digital Marketing

Obtained a certification in Digital Marketing, focusing on key strategies and tools for online marketing. This program enhanced practical skills in various digital marketing disciplines.

International Islamic University

Bachelor of Business Administration, Business Administration

Completed a Bachelor's degree in Business Administration, gaining foundational knowledge in business principles and practices. This program provided a comprehensive understanding of various aspects of business management.