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AS@asimsaleem
Results-driven media buyer specializing in Google and Meta advertising.
PakistanI am a results-driven media buyer with over 5 years of hands-on experience in digital marketing, specializing in Google and Meta advertising. My expertise lies in crafting data-driven campaigns that enhance brand visibility and maximize return on investment. I have a proven track record of optimizing ad performance for both small and medium-sized audiences, and I am eager to join a forward-thinking team where I can refine editorial strategies and uncover innovative ways to engage customers across digital platforms.
In my current role as a Senior Media Buyer at Scale Your Ads Agency, I develop and implement comprehensive media-buying strategies, manage more than $50,000 monthly ad budget, and have successfully generated over $2M in revenue through data-driven media buying strategies. My previous experience as a Digital Marketing Executive has equipped me with the skills to plan, launch, and optimize campaigns effectively, resulting in significant increases in client acquisition and organic engagement.
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Work history, roles, and key accomplishments
Scale Your Ads Agency
Dec 2023 - Present (1 year 11 months)
Developed and implemented end-to-end media-buying strategies on Google Ads and Meta Ads aligned with business objectives. Managed a $50,000 monthly Google & Meta ad budget with precise bid management and audience targeting to maximize efficiency.
Seven Koncepts Pvt. Ltd.
Sep 2022 - Dec 2023 (1 year 3 months)
Planned, launched, and optimized Meta Ads and Google Ads campaigns to meet client objectives, from audience targeting and bid strategy to creative execution. Increased client acquisition by 35% in six months via Google & Meta optimizations, lowering CPA by 22%.
Grand Marketing Pvt. Ltd.
Feb 2021 - Sep 2022 (1 year 7 months)
Designed and managed property-centric Google Ads and Meta Ads campaigns to drive qualified leads. Drove a 45% increase in qualified property leads through optimized Google & Meta campaigns, cutting cost-per-lead by 30%.
Degrees, certifications, and relevant coursework
SECertification, Digital Advertising
Completed a certification in Digital Advertising 101, focusing on fundamental concepts and practices in digital advertising. This course provided an introduction to various digital advertising platforms and strategies.
DSCertification, Digital Marketing
Obtained a certification in Digital Marketing, focusing on key strategies and tools for online marketing. This program enhanced practical skills in various digital marketing disciplines.
IUBachelor of Business Administration, Business Administration
Completed a Bachelor's degree in Business Administration, gaining foundational knowledge in business principles and practices. This program provided a comprehensive understanding of various aspects of business management.
Software and tools used professionally
PakistanYou can contact Asim and 90k+ other talented remote workers on Himalayas.
Message Asim
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