Open to opportunities

Brianna Kennedy

@briannakennedy

Message

I build go-to-market campaigns that grow pipeline, revenue, and brand impact.

United States

Message

What I'm looking for

I'm looking to lead integrated go-to-market, brand, product, demand generation, and marketing operations initiatives where I can align cross-functional teams, build strategic partnerships, and drive measurable pipeline, revenue, and brand impact.

I've led go-to-market strategy, integrated campaigns, demand generation, and marketing operations for WRAP Technologies, Tourism Australia, and Viking Cruises. At WRAP, I improved MQL-to-opportunity conversion by 20%, increased campaign-attributed pipeline visibility by 25%, and launched an interactive Experience Hub for government and enterprise prospects.

At Tourism Australia, I led the Americas launch of “Come and Say G’day,” driving a 30%+ increase in domestic web traffic, 17.8M DOOH impressions, and partner programs that reached 82% of the global target audience. I also built the organization’s first audience-segmented B2C and B2B analytics infrastructure and managed a $500K+ integrated marketing budget.

Earlier at Viking Cruises, I launched products that sold out ahead of plan, helped drive 15% national sales growth, and managed more than $10M in co-op marketing budgets. I bring together brand, product, growth, partnerships, analytics, and sales enablement to create measurable commercial impact.

Experience

Work history, roles, and key accomplishments

Current

Manager, Marketing Operations and Analytics

Current

Wrap Technologies

Sep 2025 - Present (1 year)

Led integrated GTM strategy across brand, product, demand generation, sales, and marketing operations, directing a five-person team while improving MQL-to-opportunity conversion by 20% and increasing campaign-attributed pipeline visibility by 25% through funnel optimization and attribution modeling. Spearheaded cross-functional GTM execution for domestic and international C-UAS launches, aligning

Marketing Operations Analytics Go To Market Strategy Demand Generation Attribution Modeling Funnel Optimization Programmatic Advertising Paid Social A B Testing Executive Reporting Salesforce Marketo Google Analytics Tableau

Marketing Manager

Tourism Australia

Jul 2022 - Sep 2025 (3 years 2 months)

Led the 'Come and Say G'day' brand repositioning and global campaign launch across the Americas, delivering integrated, multi-channel brand storytelling that drove a 30%+ increase in domestic web traffic and measurable brand lift through audience segmentation and attribution modeling. Delivered 17.8M DOOH impressions across New York City, Los Angeles, and Dallas in a three-week campaign through ge

Brand Strategy Integrated Campaigns Audience Segmentation Attribution Modeling DOOH Campaigns Media Planning Partnerships Budget Management Team Leadership Analytics Google Analytics Tableau

Manager, National Accounts and Trade Sales

Viking Cruises

Sep 2021 - Jul 2022 (10 months)

Developed and executed data-driven sales and marketing strategies that drove 15% national sales growth, expanded market share, and strengthened partner performance across key national accounts. Launched Viking Mississippi and Viking Expeditions, both selling out ahead of plan, while leading GTM strategy across five product lines and 100+ itineraries, dynamically optimizing pricing, promotions, pos

Sales Strategy Marketing Strategy Go To Market Budget Management Sales Enablement B2B Lead Generation Marketing Operations Data Analysis

Senior Specialist, Trade Marketing

Viking Cruises

Jan 2017 - Sep 2021 (4 years 8 months)

Developed trade marketing assets, including positioning, pricing, and promotional collateral, equipping the national travel advisor network with sales-ready marketing resources. Promoted to Manager, National Accounts and Trade Sales for excellence in cultivating partnerships, driving campaign performance, and contributing to 20+ industry awards, including Travel Weekly Readers' Choice (3x), Travel

Trade Marketing Marketing Collateral Segmentation Personalization B2B Marketing B2C Marketing Campaign Management Cross Functional Collaboration

Digital Marketing Manager

iRecon Marketing

Jul 2016 - Dec 2016 (5 months)

Grew social following from 0 to 30K (310 Nutrition) and 2K (310 Recipes) within two weeks through targeted social campaigns. Increased organic search traffic by 40% within six months through SEO optimization and content strategy.

Social Media Marketing SEO Content Strategy Campaign Management

Associate Marketing Coordinator

Ring of Fire Clothing

Jan 2016 - Jun 2016 (5 months)

Built the company's e-commerce platform, driving B2C expansion and identifying new revenue streams. Bolstered audience engagement 25% within six months through improved content management and campaign execution.

B2C Marketing Content Management Campaign Execution Client Acquisition Negotiation Advertising

Marketing and Communications Specialist

PRS, Inc.

Sep 2012 - Dec 2015 (3 years 3 months)

Secured same-day media placements across multiple outlets, strengthening the organization's public visibility and credibility. Delivered 10:1+ ROI on social media strategy, increasing donations 30% for annual fundraising campaign.

Media Relations Social Media Strategy ROI Analysis Fundraising Nonprofit Marketing

Education

Degrees, certifications, and relevant coursework

George Mason University

Bachelor of Arts, Communication Studies

Grade: magna cum laude

Graduated magna cum laude with a Bachelor of Arts in Communication Studies, focusing on Advertising, PR, and Applied Communication, with minors in Sociology and Nonprofit Studies.