Brenda Plinck

Founded and leads a bilingual consultancy designing and building AI-enabled service systems for mid-market companies, pairing service blueprinting with hands-on builds in client channels.

Led service design and research strategy across digital platforms and contact center ecosystems, aligning customer experiences with operational processes and AI-driven capabilities.

Conducted holistic research across customer journeys and service ecosystems, identifying unmet needs and opportunities across digital and operational touchpoints.

Led partner marketing programs and cross-functional initiatives supporting distributor networks across North America.

Designed and executed consumer research using EEG, eye tracking, ethnographic methods, and interviews to evaluate customer behavior and decision-making.

Designed and launched digital candidate experience platforms and employer branding initiatives, building partnerships and engagement programs to strengthen talent attraction.

Master of International Marketing degree from Hult International Business School.

Bachelor of Arts in Organizational Psychology from Tecnológico de Monterrey.