Open to opportunities

Victor Escalante

@vescalante12

Project Manager, Digital Services & Experience at Imaginal Marketing Group, improving delivery workflows and reducing turnaround time by 30%.

United States

Message

What I'm looking for

CX, Service Design, Strategy, Marketing

At Imaginal Marketing Group, I lead delivery of digital products and experiences, using AI-enabled workflows across campaigns, websites, webstores, email journeys, and branded platforms. I redesigned delivery workflows and stakeholder processes, reducing turnaround time by 30%.

As an independent Service Design Strategist, I worked across retail, food, media, and professional services to identify customer pain points. I created personas, journey maps, and service blueprints that addressed customer friction while accounting for backend operational constraints.

Experience

Work history, roles, and key accomplishments

Current

Project Manager, Digital Services & Experience

Current

Imaginal Marketing Group

Jan 2026 - Present (9 months)

Led end-to-end delivery of digital products and experiences, leveraging AI-enabled workflows to accelerate execution across marketing campaigns, websites, webstores, email journeys, and branded digital platforms. Redesigned delivery workflows and stakeholder processes, improving operational efficiency and reducing turnaround time by 30%.

AI Assisted Workflows Project Management Cross Functional Collaboration Stakeholder Management Digital Marketing Web Development Email Marketing Branded Digital Platforms

Service Design Strategist

Independent Consultant

Jun 2024 - Dec 2025 (1 year 6 months)

Led service design and customer experience projects across retail, food, media, and professional services environments, using research and co-creation methods to identify pain points and improve service experiences. Mapped service ecosystems and led co-creation workshops, delivering strategic personas, journey maps, and blueprints.

Service Design Customer Experience Qualitative Research Co Creation Journey Mapping Service Blueprinting Persona Development Workshop Facilitation Co Creation Workshops Stakeholder Management

Adjunct Faculty

Parsons School of Design

Sep 2024 - May 2025 (8 months)

Designed and delivered curriculum focused on strategic design tools including service blueprints, journey maps, personas, and roadmapping. Guided students through research synthesis, workshop facilitation, prototyping, and collaborative problem-solving using human-centered and participatory design approaches.

Curriculum Design Service Blueprinting Journey Mapping Persona Development Roadmapping Workshop Facilitation Prototyping Human Centered Design Participatory Design

Experience & Engagement Designer

Parsons School of Design

Jan 2023 - May 2024 (1 year 4 months)

Designed and facilitated workshops and events connecting students, faculty, and administrators to identify communication gaps and improve community experiences across academic services. Conducted quantitative and qualitative research and social listening to uncover campus participation barriers, launching 15+ engagement initiatives.

Workshop Facilitation Qualitative Research Quantitative Research Social Listening Community Engagement Event Planning Stakeholder Management Service Design

Marketing Projects Manager

Miller Law Group

Jan 2020 - Jul 2022 (2 years 6 months)

Managed communication and digital campaigns across CRM, email marketing, events, and client engagement channels to boost marketing effectiveness and customer participation. Used behavioral insights and engagement data to refine service touchpoints, contributing to a 15% increase in open rates and a 300% increase in event attendance.

CRM Email Marketing Event Management Marketing Analytics Behavioral Insights Communication Strategy Cross functional Coordination Market Research

Marketing & Service Consultant

DN - Strategy and HR Consulting

Nov 2017 - Nov 2019 (2 years)

Conducted mixed-methods research across organizational strategy, customer experience, and workplace culture projects to drive service and business improvement initiatives. Designed comprehensive customer journey maps and service blueprints that uncovered hidden operational friction and provided clear roadmaps for service upgrades.