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Bethany ToriminoBT
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Bethany Torimino

@bethanytorimino1

Senior UX Researcher at CDW who unlocked GenAI-enabled SMB support and built research operations across product teams.

United States
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At CDW, I delivered early user discovery that unlocked a persistent tier of GenAI-enabled support for SMB customers and improved account management workflows. I also embedded research into three Agile product streams through weekly UXR stands, listening sessions, and evaluative research training.

At Mindlance, on the Wells Fargo Commercial Banking project, I led cross-functional discovery into back-office cost drivers and operational risk. I traced data errors across upstream platforms and quantified thousands of hours of annual manual labor as automation candidates, giving sponsors evidence for prioritization.

Across Wells Fargo Advisors, Benefitfocus, and Washington Dept. of Fish & Wildlife, I researched brokerage, benefits administration, and state licensing experiences. I’ve also built repeatable research operations, including governance, recruiting, and NDA and informed consent standards, and practice accessibility research against WCAG 2.0 and Section 508.

Experience

Work history, roles, and key accomplishments

MI

Service Designer

Mindlance

Sep 2025 - Apr 2026 (7 months)

Led cross-functional discovery with strategic stakeholders to surface back-office cost drivers, operational risk, and strategic opportunity, using in-depth interviews, surveys, and AI-assisted analysis to deliver strategic journey maps. Translated workflow complexity into empathy-driven business cases, reframing manual rework from a cost center into a competitive differentiator.

CDW logoCD

Senior UX Researcher

Jul 2022 - Oct 2024 (2 years 3 months)

Articulated trade-offs and proof points to executive leadership that made the business fallout of delayed GenAI user research concrete and actionable. Delivered early user discovery that unlocked a persistent tier of GenAI-enabled support for SMB customers and improved account management workflows.

Wells Fargo Advisors logoWA

Insights & Empathy Research Lead

Wells Fargo Advisors

Jun 2020 - Jul 2022 (2 years 1 month)

Prepared a brokerage product for internal migration by validating core workflows and prioritizing security and accessibility findings through B2C user research. Expanded the organization's user-centered research methodology to include user-ecosystem thinking and inclusive design practice.

WA Dept. of Fish & Wildlife logoWW

Customer Service Level 3

WA Dept. of Fish & Wildlife

Nov 2012 - Jun 2014 (1 year 7 months)

Led year-over-year program analysis to sustain NOAA funding; findings were adopted into the renewal submission. Combined customer experience feedback with business unit data to deliver actionable analysis across the digital licensing system.

Education

Degrees, certifications, and relevant coursework

Deque University logoDU

Deque University

IAAP Certification, Accessibility

Pursuing IAAP certification, currently in progress.

General Assembly logoGA

General Assembly

UX Design, UX Design

Completed UX Design program in 2018.

The Evergreen State College logoTC

The Evergreen State College

Post-baccalaureate, Business

Completed post-baccalaureate studies in Business in 2016.

Central Washington University logoCU

Central Washington University

Bachelor of Science, Anthropology

Earned a Bachelor of Science in Anthropology in 2012.

Tech stack

Software and tools used professionally

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