Open to opportunities

Brendan Cravitz

@brendancravitz

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I lead global brand launches, marketing transformation, and creative operations across APAC and the U.S.

Japan

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What I'm looking for

I'm looking to lead marketing transformation, brand strategy, and creative operations for global brands or growth-stage companies, especially where APAC-U.S. market entry, product launches, localization, and cross-functional execution are central to growth.

I led the first U.S. product launches for Japan-based CPG brands 2foods and Next Meats, covering positioning, packaging, retail activation, e-commerce, sales enablement, and cross-border go-to-market execution. My work supported 150% sales lift and growth while adapting Japan-based brands for Western consumers.

At AtariPunk, I direct APAC and U.S. creative operations for global campaigns and improved workflow visibility by 75%. Across Publicis One Japan, Grey APAC, and Modus Operandi, I’ve built production systems, brand governance, localization workflows, and integrated campaigns for brands including GSK, Amazon, BMW MINI, Lexus, Disney, EA SPORTS, and PayPal.

Experience

Work history, roles, and key accomplishments

Current

Head of Creative Production and Operations

Current

AtariPunk

Oct 2019 - Present (6 years 10 months)

Directed APAC and U.S. creative operations for global brand campaigns, managing workflow, resourcing, production, stakeholder alignment, vendor coordination, and delivery. Improved workflow visibility by 75% through redesigning creative intake, reporting, production workflows, and approval processes.

Creative Operations Workflow Management Resource Planning Vendor Management Production Project Management Brand Campaigns