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Brenda Krampert

@brendakrampert

I drive commercial growth through planning, analytics, partnerships, and distributor execution.

United States
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What I'm looking for

I'm looking to lead commercial strategy and planning that turns analytics, partnerships, and cross-functional execution into scalable brand growth.

I've built my career helping organizations identify growth opportunities, align diverse stakeholders, and turn strategy into execution. My experience spans commercial strategy, trade marketing, distributor management, customer development, strategic partnerships, commercial planning, and brand growth across both established organizations and entrepreneurial ventures.

Throughout my career, I've led initiatives that brought together brands, customers, distributors, sales teams, and marketing organizations around shared business objectives. I thrive in complex environments where success depends on influencing without authority, building strong relationships, and creating alignment across competing priorities.

Colleagues often describe me as a connector, problem solver, and builder. I'm at my best when faced with ambitious goals, multiple stakeholders, and no obvious roadmap. Whether developing growth strategies, strengthening distributor partnerships, leading commercial planning processes, activating brands in market, or creating new business opportunities, I enjoy turning complexity into measurable results.

I'm particularly interested in remote leadership opportunities in Commercial Excellence, Trade Marketing, Customer Development, Commercial Strategy, Strategic Partnerships, Revenue Growth, Distributor Management, Route-to-Market, and Growth Strategy. Industries of interest include consumer products, food & beverage, hospitality, retail, sports, entertainment, and other customer-focused businesses.

Personal interests: Running, endurance challenges, continuous learning, mentoring, business strategy, relationship building, and solving difficult problems.

Personal motto: Give me the hard thing. I'll figure it out.

Experience

Work history, roles, and key accomplishments

William Grant & Sons logoWS
Current

Commercial Planning Manager

William Grant & Sons

Jan 2022 - Present (4 years 9 months)

Lead integrated commercial planning processes aligning brand strategy, market priorities, and field execution across multiple markets. Drive annual planning cycles, develop commercial operating rhythm, and partner with sales, marketing, and national accounts teams to optimize resource allocation and execution effectiveness.

Education

Degrees, certifications, and relevant coursework

University of Delaware logoUD

University of Delaware

Bachelor of Science, International Relations

Bachelor of Science in International Relations from the University of Delaware.

MM

Mark Ritson Brand Management

Mini MBA, Brand Management

2024 - 2024

Mini MBA in Brand Management completed in 2024.

BP

Blanchard Aspiring Leaders Program

Certificate, Leadership

Completed the Blanchard Aspiring Leaders Program.

Co-Active Training Institute logoCI

Co-Active Training Institute

Certificate, Coaching

Completed Fundamentals Coaching certification from Co-Active Training Institute.

Inside LVMH logoIL

Inside LVMH

Certificate, Luxury Brand Management

Completed the Inside LVMH certification.

Google Digital logoGD

Google Digital

Certificate, Digital Marketing

Completed Google Digital certification.

SP

SHINE Leadership Program

Certificate, Leadership

Completed the SHINE Leadership Program.

Tech stack

Software and tools used professionally

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