Bray Taylor

Developed full-funnel GTM strategies and paid campaigns across social, Google, and programmatic for over 70 clients. Led ABM strategies across email, paid media, and events, driving targeted growth for B2B clients with a focus on SaaS and product marketing.

Managed a high-output optimization team executing CRO, GTM strategies, and multichannel testing for major product launches. Designed and implemented A/B testing for checkout flows and content personalization, improving conversion rates by 15%.

Oversaw performance marketing team managing Enterprise B2B accounts, leading planning sessions and optimization standups. Built full-funnel campaign strategies with advanced segmentation, nurturing flows, and ABM alignment.

Led a digital team managing over 400 clients across Paid Media, SEO, Email, and Social. Built campaigns across Google, Meta, OTT, and display with remarketing and email workflows.

Produced marketing forecasts and strategic roadmaps, leading client presentations and developing custom marketing pages. Executed high-budget paid social and YouTube campaigns along with SEO tactics focused on SMB growth.

Led SMB marketing initiatives across SEO, paid ads, web development, CRM, and email campaigns. Managed diverse digital marketing efforts to drive small and medium business growth.

Supported the team through ad designs and email marketing campaigns from concept to deployment. Contributed to the visual and strategic execution of digital marketing initiatives.

Completed an Associate of Applied Science degree with a focus on Web Design & Development. Gained foundational knowledge and practical skills in web development.