Brano User
@branouser
UX/UI Design Lead with 15+ years shaping user-centered CX, service design, and scalable design systems.
What I'm looking for
I’m a proactive Service/UX/UI designer with 15+ years of experience helping organizations understand, optimize, and improve the internal processes and employee/customer experiences they deliver. I collaborate with cross-functional teams to gather requirements and translate business and user needs into clear, user-centric design outcomes.
Most recently, I’ve been a UX/UI Design Lead on a Salesforce team for a global gaming and technology company, owning full UX and UI responsibility for an internal, customer-facing online portal. I lead human-centered product and UX initiatives in multi-disciplinary Agile teams, run qualitative and quantitative user research (interviews, surveys, workshops), and turn findings into personas, customer journey maps, and validated service concepts.
I build and evolve design systems (including Salesforce Lightning DS in Figma), produce pixel-perfect UI assets and reusable components, and create interactive prototypes across mobile, tablet, and desktop. I also advocate accessibility and WCAG best practices (aiming for Level AA), using usability testing and iterative refinement to ensure my work delivers effective, inclusive customer experiences.
Experience
Work history, roles, and key accomplishments
UX/UI Design Lead
Aristocrat Technologies
Apr 2021 - Present (5 years 2 months)
Led end-to-end UI/UX for an internal, customer-facing Salesforce online portal, partnering with multi-disciplinary Agile teams as a UX subject-matter expert. Conducted qualitative and quantitative user research, built personas and journey maps, and created a new Salesforce Lightning-based design system in Figma.
Senior Product Designer
NSW Department of Education
Mar 2020 - Apr 2021 (1 year 1 month)
Owned UX/UI design for two applied-learning, pedagogy-focused web tools with a fully remote Agile team. Created IA, wireframes, and prototypes in Figma, ran user research to uncover teacher and student pain points, and designed interfaces targeting WCAG Level AA.
UX Research Lead
Zip Co
Mar 2019 - Sep 2019 (6 months)
Led qualitative and quantitative user research to support creative design solutions, including interviews, questionnaires, contextual enquiries, and usability testing. Analyzed web analytics and marketing research findings to guide senior business stakeholders and product teams on improvements and new opportunities.
Lead UX Designer
Woolworths / WooliesX
Oct 2017 - Feb 2019 (1 year 4 months)
Drove a complete redesign of a responsive Gift Cards website, including user research and ideation workshops to gather requirements and brainstorm solutions. Mapped checkout workflows across primary customer segments and delivered user flows, wireframes, and interactive prototypes.
Senior UX Designer
Amaysim
Mar 2017 - Oct 2017 (7 months)
Designed a new online device store for a major telco (1m+ customers in Australia), owning UX across discovery and delivery. Ran user research and competitor analysis, used story mapping to define MVP scope, and led checkout workflow, global navigation, and contextual search.
Senior Customer Experience Designer
Westpac
Dec 2015 - Feb 2017 (1 year 2 months)
Built and improved mobile app and internet banking features in a SAFe environment, supporting both service and sales propositions through competitive analysis. Produced UX deliverables (journeys, wireframes, storyboards, interactive prototypes), facilitated Design Jams, and ran usability testing to refine taxonomy and navigation across platforms.
Education
Degrees, certifications, and relevant coursework
University of West London
Bachelor of Arts (Honours), Digital Design & Animation
2007 - 2010
Completed a BA (Hons) in Digital Design & Animation at the University of West London from 2007 to 2010.
Comenius University
Master of Arts, Information Science
2001 - 2006
Completed an MA in Information Science at Comenius University in Slovakia from 2001 to 2006.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
www.branopales.comPortfolio
www.branopales.comJob categories
Skills
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