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@jaymon
Experienced UX/UI designer specializing in innovative digital experiences.
I am a Lead UX/UI Designer with over 10 years of industry experience, specializing in creating innovative designs for marketing collateral, branding, websites, and apps. My journey has been marked by a commitment to enhancing user experiences through thoughtful design and strategic collaboration. I have successfully led projects for major clients, including ACFS, Betfair, and RACV, where I focused on aligning user needs with business objectives.
Throughout my career, I have demonstrated a strong ability to restore client confidence and improve design processes. My role as an Advisory Consultant for ACFS involved leading experience design initiatives that rebuilt trust with stakeholders and ensured alignment between business goals and user experience. I have a proven track record of optimizing workflows, enhancing usability, and mentoring junior designers to advocate for user-centered design principles.
My expertise in tools like Figma, AdobeXD, and Sketch, combined with my experience in UX research and design thinking, allows me to create user-friendly interfaces that drive engagement and satisfaction. I am passionate about leveraging my skills to contribute to impactful projects that prioritize user experience and foster collaboration across teams.
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Work history, roles, and key accomplishments
Dbiz Solution
Oct 2024 - Apr 2025 (6 months)
Led experience design for ACFS, rebuilding trust with stakeholders and ensuring alignment between business objectives and user experience goals. Introduced a Priority Canvas framework to streamline decision-making and ensure UX priorities aligned with business goals.
Betfair
May 2022 - Oct 2024 (2 years 5 months)
Led the full redesign of Betfair’s betting education and content hub, ensuring it was fully responsive across both desktop and mobile. Conducted in-depth competitor analysis to identify trends and user needs within the betting industry, influencing critical design decisions across the Betfair platform.
RACV
Jan 2022 - Apr 2022 (3 months)
Led the UX/UI redesign for RACV’s new initiative aimed at attracting more members through a referral-based program. Redefined and optimized the functionality of dashboards for each plan owner and their invited members, designing tailored dashboards for each tier.
IAG
May 2020 - Dec 2021 (1 year 7 months)
Played a key role in redesigning the NRMA site for IAG, focusing on enhancing the user experience across its diverse service offerings. Led the design efforts to ensure Roadside Assistance and other insurance services were treated as distinct projects, creating unique user flows and navigation structures.
Harvey Norman
Jan 2019 - May 2020 (1 year 4 months)
Worked on enhancing Harvey Norman's eCommerce platform, focusing on optimizing key shopping features, including the 'Add to Cart' functionality, product filtering, and checkout processes. Redesigned elements to simplify product browsing and streamline the purchasing flow, leading to a more user-friendly shopping experience.
JB Hi-Fi
Dec 2017 - Jan 2019 (1 year 1 month)
Led UI enhancements for the 'Add to Cart' functionality, product filtering, and checkout process, improving the visual experience and boosting conversion rates. Designed intuitive user interfaces for search, filtering, and navigation, making product discovery more seamless and visually engaging.
Coles
Jul 2015 - Dec 2017 (2 years 5 months)
Improved key shopping features, including product browsing, 'Add to Cart,' and checkout flow, boosting user experience. Designed mobile-first, responsive interfaces for mobile, tablet, and desktop, increasing engagement and conversions.
Degrees, certifications, and relevant coursework
Bachelor in Digital Communications and Media, Digital Communications and Media
Studied the fundamentals of digital communications and media, covering various aspects of digital content creation and dissemination. Gained expertise in media strategies and communication techniques.
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