At American Center for Law & Justice, I lead digital growth across paid media and social, connecting campaign content and messaging with member acquisition. Those coordinated campaigns grew new-member acquisition from 6,088 to 51,583.
I also grew the number of new members who donated from 90 to 487 and increased petition signatures from 47,735 to 159,559. I built cross-channel systems linking paid media, social, petitions, email, and donor conversion.
As Digital Ads Manager, I manage the growth funnel from awareness to monetization and execute paid media across Meta and Google. My work includes funnel optimization, revenue attribution, and KPI reporting.
At CBS Interactive, I supported social content strategy and execution for NFL coverage, publishing and optimizing real-time content during games and major league moments. I worked with editors, producers, and designers while following league guidelines, media rights constraints, and brand standards.
