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Bradon Ray

@bradonray

Marketing communications manager at Kern Medical, improving outreach service efficiency 50% through patient engagement tracking.

United States

Message

At Kern Medical Hospital Authority, I partner with clinic and hospital leadership on messaging and content strategies. I built real-time tracking across patient touchpoints, improving service efficiency 50%, and expanded targeted outreach that generated $3.8M in incremental revenue.

At X-Factor Strategic Communications, I led integrated campaigns across public-sector brands and managed content calendars tied to campaign milestones. I also developed marketing strategies for Traeger Grills’ new-market expansion, including buyer personas and a $7.9B total addressable market analysis.

Experience

Work history, roles, and key accomplishments

Current

Outpatient Practice Manager

Current

Kern Medical Hospital Authority

Jun 2024 - Present (2 years 5 months)

Strategic communications partner to clinic and hospital leadership; developed messaging and content strategies aligning clinical operations with organizational goals. Mentored a 25-person clinical team and drove performance reporting, improving service efficiency by 50%.

Marketing Communications Content Strategy performance reporting Event Promotion Community Engagement Budget Management Vendor Management Team Mentoring HubSpot Google Analytics Power BI Excel Python WordPress Asana Monday.Com Adobe Creative Suite

MBA Marketing Strategy Consultant

Traeger Grills

Sep 2024 - Dec 2024 (3 months)

Developed communications and marketing strategies from target-audience and market research for a new market expansion. Built buyer personas, sized a $7.9B total addressable market, and integrated voice-of-customer insights into the go-to-market plan.

Marketing Strategy Market Research Customer Personas Total Addressable Market (TAM)Voice Of Customer Go To Market Strategy

Digital Projects & Communications Manager

X-Factor Strategic Communications

Oct 2022 - Aug 2023 (10 months)

Led integrated, multi-channel marketing campaigns across multiple public-sector brands in parallel, from concept through launch. Managed content calendars and reported outcomes against KPIs, lifting engagement 5% YoY.

Integrated Marketing Campaigns Content Strategy Content Calendar Stakeholder Engagement Event Communications KPI Reporting HubSpot Google Analytics Asana Monday.Com

Growth Marketing & Brand Manager

Rep Labs

May 2020 - Aug 2022 (2 years 3 months)

Owned go-to-market campaigns for multiple e-commerce brands simultaneously, driving 150% revenue growth via data-driven marketing. Analyzed consumer feedback and content performance metrics to refine brand messaging, lifting brand awareness 45%.