At Associated Healthcare Credit Union, I lead organization-wide marketing strategy supporting member acquisition, loan growth, brand awareness, and healthcare professionals across Minnesota.
I've helped deliver three consecutive months of the highest organic member growth since 2021, increasing new member growth 34% year over year. I also supported record consumer loan growth, with funded loans up 25% year over year through multi-channel campaigns.
I led the redesign and optimization of AHCU's WordPress website, improving navigation, SEO, content strategy, and user experience to increase traffic 17% year over year and new users 186%. I manage 15+ agency and vendor relationships while presenting performance insights and recommendations to executive leadership.
Previously, I improved e-commerce conversion rates 13% year over year at Comply Foam and generated more than $400,000 in service sales at Green Oasis through consultative selling, regional marketing, CRM communications, and customer relationship management.
