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Boris Burashov

@borisburashov

Communications and customer specialist across BBDO Worldwide and digital marketing, turning campaign insights into client growth and stronger engagement.

Israel
Message

At BBDO Worldwide, I planned and delivered digital initiatives for Disney, X5 Retail, and PepsiCo, using campaign performance data to identify ways to improve results. Those efforts contributed to a 24% increase in client sales and a 20–30% increase in brand engagement, and earned a Gold Effie Award in 2021.

At e:mg Effective Marketing Group, I worked with Mondelez International on strategy and performance reviews, and created digital and social campaigns for Milka and Oreo that increased their market share by 7%. I also pitched proposals to potential clients including Ferrero, KFC, and Hasbro.

Most recently, at SBE Energy, I analyzed system failures and supported maintenance decisions, contributing to a 10% reduction in service turnaround time. Across my work in communications, marketing, customer service, and technical support, I focus on making complex information useful to customers and teams.

Experience

Work history, roles, and key accomplishments

SBE Energy logoSE

QA & Technical Support Engineer (Bat. Maint.)

Aug 2024 - Aug 2026 (2 years)

• Performed technical data analysis on system failures to identify trends and support decisions on maintenance and service actions, contributing to a 10% reduction in service turnaround time.

• Diagnosed complex system issues using analytical tools, applying a structured troubleshooting approach similar to mobile app tracking and attribution platforms.

• Collaborated with internal engineering te

Bnb Israel logoBI

Quality Manager – Short-Term Rentals

Jan 2024 - Jan 2025 (1 year)

• Oversaw operational quality of 15–20 luxury apartments in central Tel Aviv, upholding brand integrity and five-star hospitality standards.

• Spearheaded the deployment of digital property management software across 15 luxury rentals, decreasing guest issue resolution times by 60 minutes and improving guest satisfaction scores by 25 points.

• Streamlined vendor coordination and maintenance sche

LH

Front Desk Representative

Lily & Bloom Hotel

Jan 2023 - Jan 2023 (0 months)

• Managed over 150 reservations, accommodations, and special requests, ensuring a personalised and memorable approach for each guest, leading to a 95% satisfaction rate.

• Coordinated with Housekeeping, Maintenance, and Hospitality teams to ensure all guest rooms and facilities met the highest standards, resulting in a high compliance rate in monthly inspections.

• Implemented cost-effective s

SL

Music Label Manager

Soul Song Records/ Yosef Gutman Levitt

Jan 2023 - Jan 2023 (0 months)

• Executed social media management across Facebook, Instagram, and Bandcamp, increasing engagement by 40% through strategic content strategies for social media and email marketing.

• Managed the design and production of over 500 pieces of physical merchandise, ensuring high-quality standards.

• Coordinated with 5+ vendors, including publicists, distribution agencies, marketing firms, and merchan

BBDO Worldwide logoBW

Creative Producer & Strategic Customer Account Lead

May 2019 - Apr 2022 (2 years 11 months)

• Led end-to-end planning and delivery of digital initiatives for strategic accounts (Disney, X5 Retail, PepsiCo), coordinating creative, media and analytics teams to meet client objectives and timelines.

• Used campaign performance data to identify trends and optimization opportunities, contributing to a 24% increase in client sales and a 20–30% increase in brand engagement (Gold Effie Award 202

e:mg Effective Marketing Group logoEG

Digital Marketing Creative Strategist & Customer Operations Manager

Sep 2017 - Jan 2019 (1 year 4 months)

• Communicated regularly with the team’s client, Mondelez International, holding bi-weekly strategy meetings and quarterly performance reviews, leading to a profound increase in client satisfaction scores.

• Created and executed impactful digital and social media campaigns for global brands Milka and Oreo, significantly increasing their market share by 7%.

• Influenced potential and lasting clie

TBWA\Worldwide logoTB

Digital Content Lead & Copywriter

Jun 2016 - Apr 2017 (10 months)

• Owned social media and content strategies for Nissan, driving a 30% increase in follower growth (user acquisition) and a 21% boost in engagement rates.

• Acted as project lead for 6 major interactive projects, coordinating designers, developers and external partners to deliver on time and aligned with performance KPIs.

• Created long-read format content for Nissan, Adidas, and local Russian br

J. Walter Thompson Worldwide logoJW

Copywriter

Jan 2016 - Jun 2016 (5 months)

• Mastered skills in radio advertising, commercials localization, and slogans and naming for the automotive industry (Mazda).

• Screenwriting for the pharmaceutical industry (Bayer) and consumer electronics/telecom industry (Microsoft, Nokia, Svyaznoy).

• Successfully completed over 50 projects across various industries, enhancing brand messaging and audience engagement.

Leo Burnett logoLB

Junior Copywriter

Jul 2013 - Sep 2015 (2 years 2 months)

• Spent 2 years in advertising within the creative team, leading the agency’s key global account, Philip Morris International.

• Developed under strict advertising rules and legal limitations, delivering perfect design and copywriting.

• Worked on over 100 campaigns, learning and enhancing creative and soft skills.
Collaborated with a professional team led by Bob Price, a talented creative direc

AUCHAN RETAIL INTERNATIONAL logoAI

External Communications Manager

Dec 2011 - Sep 2012 (9 months)

Worked as External Communications Manager at AUCHAN RETAIL INTERNATIONAL.

dentsu logoDE

PR manager

Jun 2010 - Sep 2011 (1 year 3 months)

Worked as PR manager at dentsu.

BP

PR manager/Copywriter

Buzz Production

Jul 2009 - May 2010 (10 months)

Worked as PR manager/Copywriter at Buzz Production.

Education

Degrees, certifications, and relevant coursework

MM

Moscow State Institute of International Relations (University) MFA Russia MGIMO

Bachelor's, Political Science

2003 - 2008

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