At BBDO Worldwide, I planned and delivered digital initiatives for Disney, X5 Retail, and PepsiCo, using campaign performance data to identify ways to improve results. Those efforts contributed to a 24% increase in client sales and a 20–30% increase in brand engagement, and earned a Gold Effie Award in 2021.
At e:mg Effective Marketing Group, I worked with Mondelez International on strategy and performance reviews, and created digital and social campaigns for Milka and Oreo that increased their market share by 7%. I also pitched proposals to potential clients including Ferrero, KFC, and Hasbro.
Most recently, at SBE Energy, I analyzed system failures and supported maintenance decisions, contributing to a 10% reduction in service turnaround time. Across my work in communications, marketing, customer service, and technical support, I focus on making complex information useful to customers and teams.

