bonny Basel

Initially started in sales, later transitioned to finance, preparing budgets and financial reports for retail stores. Managed accounts, creditors, and debtors while supporting financial operations.

Oversaw marketing functions based on advertising revenue and publication sales. Managed a large sales team, focusing on client retention and business development, while launching award-winning online publications.

Performed full bookkeeping functions, managed large accounts, reconciled payments, and handled supplier management and customer support.

Handled bond originating processes from application to final grant, including negotiations and business brokering. Managed insurance brokering and administrative responsibilities.

Oversaw digital media advertising campaigns for major corporations, developed social media strategies, and managed creative teams and content creation.

Built brand awareness and engagement on social media platforms, created content calendars, and managed digital advertising budgets and SEO efforts.

Managed marketing campaigns from conception to completion, including print, radio, TV, and early digital advertising. Developed and updated marketing strategies while coordinating a sales team across South Africa.

Completed an online certificate in Reputation Management in a digital world.

Completed the RE 5 Regulatory Examination for Representatives in all categories of FSP’s.

Achieved a Higher Certificate in Financial Planning (NQF Level 5).

Completed coursework towards a Bcom in Business Communications, with 2 modules outstanding.

Matriculated with university exemption.