Bélicca Gómez Cabrera

Manage social channels and produce persuasive branded content as Social Media Manager and Copywriter, driving audience engagement and consistent editorial voice for Somos Texto since 2023.

Provide graphic design, creative copywriting and proofreading services for the systems department and external clients, delivering cohesive visual and written materials since 2004.

Produced campaign copy for The Insiders clients including Magnum, Sanofi and Mundo Terra, adapting tone for target markets and improving campaign relevance during 2022–2023.

Provided English–Spanish translations and copywriting for campaigns such as Carozos de California and Tart Cherries, ensuring culturally adapted messaging in 2022–2023.

Led design, marketing and copywriting for print and digital channels, produced institutional videos, and managed databases to improve promotional reach across the institution from 2009 to 2023.

Managed the Spanish department and international certification processes (DELE, SIELE), coordinated teachers and tailored instruction for foreign learners throughout tenure.

Designed and directed the international teacher training diploma, training over 200 candidates and overseeing program delivery and quality standards during tenure at the institution.

Created SEO-optimized content for campaigns for brands like Lenovo, Dyson and Motorola, increasing organic visibility across lifestyle and tech verticals during 2019–2020.

Taught Spanish, literature and communication courses, developed multimedia materials and supervised an audiovisual workshop for secondary and preparatory students from 2007 to 2010.

Activities and societies: Estudios en línea complementando experiencia en copywriting, branding y comportamiento del consumidor.

Enrolled in a licenciatura program in Social Psychology with a multidisciplinary focus linking psychology, design and communication; degree pending.

Activities and societies: Proyectos de innovación social y metodologías colaborativas.

Completed a master's level program in Social Innovation focused on community-centered approaches and project design.

Activities and societies: Diseño gráfico y producción visual aplicada a proyectos editoriales y publicitarios.

Technical mid-level training in graphic arts covering design, layout and production techniques.

Activities and societies: Corrección de estilo, diagramación, ensayos y artículos; participación en editoriales and publications.

Completed undergraduate studies in Letras with coursework focused on literature, writing and editorial skills; degree listed as pasante.