Blaga Simova
@blaga
Commercial leader driving category strategy, P&L ownership, and profit-focused team development.
BulgariaWhat I'm looking for
I am a commercial and people leader with over a decade of operational and strategic experience across FMCG, retail, and insurance, focused on category management, pricing architecture, and key account operations. I deliver measurable profit optimization and scalable customer strategies while leading multifunctional teams through transitions and integrations.
My achievements include full P&L ownership, a 5% client-specific operational cost reduction, leading the Chipita–Mondelēz integration in Bulgaria, and developing the national bakery category strategy that achieved #1 market share. I build teams, design trade and promo mechanics, and run capability programs and internal training to sustain performance.
Experience
Work history, roles, and key accomplishments
MIOwn end-to-end client P&Ls including budgeting, pricing, promo planning and ROI evaluation; identified inefficiencies that reduced client-specific operational costs by 5% in H1 2025 and improved baseline sales through promo redesign.
MIDesigned and owned national bakery category strategy, driving sustained #1 market share through channel-specific campaign calendars, pricing corridors and integration of Chipita into the portfolio.
MIAudited retail zone positioning and led re-merchandising actions that lifted visibility by 20%, rationalized slow-moving SKUs and built execution tracking dashboards for sales teams.
MICollaborated with distributor teams and supervised merchandisers to deliver 16% YoY volume growth via improved route planning and joint business plans; led internal training and process revamps.
Regional Sales Manager
HealthStore Ltd
Oct 2016 - Oct 2016 (0 months)
Implemented regional promotional tactics that increased footfall and conversion, introduced structured rep KPI reviews and opened three new sales points within a year.
GERegional Manager
Generali
Apr 2013 - Sep 2016 (3 years 5 months)
Supervised local office network across Sofia region and improved regional quota attainment by 22% through new conversion tracking tools and refined recruitment criteria.
ALSet operational benchmarks for consultants and team leaders, driving a 30% uplift in client acquisition and overseeing audits and compliance for over 3,000 active clients.
Shop Manager
VIVACOM
Dec 2009 - Jun 2012 (2 years 6 months)
Established operational benchmarks and compliance procedures, contributing to a 30% uplift in client acquisition and ensuring portfolio procedural adherence for large client bases.
Education
Degrees, certifications, and relevant coursework
UEUniversity of National and World Economy
Bachelor's degree, Business Administration and Management, General
2007 - 2012
Completed a Bachelor's degree in Business Administration and Management with studies focused on general business principles and management practices.
Availability
Location
BulgariaAuthorized to work in
Job categories
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