Blaga Simova

Own end-to-end client P&Ls including budgeting, pricing, promo planning and ROI evaluation; identified inefficiencies that reduced client-specific operational costs by 5% in H1 2025 and improved baseline sales through promo redesign.

Designed and owned national bakery category strategy, driving sustained #1 market share through channel-specific campaign calendars, pricing corridors and integration of Chipita into the portfolio.

Audited retail zone positioning and led re-merchandising actions that lifted visibility by 20%, rationalized slow-moving SKUs and built execution tracking dashboards for sales teams.

Collaborated with distributor teams and supervised merchandisers to deliver 16% YoY volume growth via improved route planning and joint business plans; led internal training and process revamps.

Implemented regional promotional tactics that increased footfall and conversion, introduced structured rep KPI reviews and opened three new sales points within a year.

Supervised local office network across Sofia region and improved regional quota attainment by 22% through new conversion tracking tools and refined recruitment criteria.

Set operational benchmarks for consultants and team leaders, driving a 30% uplift in client acquisition and overseeing audits and compliance for over 3,000 active clients.

Established operational benchmarks and compliance procedures, contributing to a 30% uplift in client acquisition and ensuring portfolio procedural adherence for large client bases.

Completed a Bachelor's degree in Business Administration and Management with studies focused on general business principles and management practices.