Open to opportunities

Bindu Arora

@binduarora

Message

Dynamic Chief Marketing Officer with 17 years of brand transformation expertise.

India

Message

What I'm looking for

I am looking for a role that fosters creativity and innovation, where I can leverage my extensive marketing experience to drive brand growth and enhance customer engagement.

I am a dynamic and award-winning Chief Marketing Officer with over 17 years of expertise in building and transforming brands across various sectors, including healthcare, consumer durables, and sports. My commitment to excellence has been recognized globally, and I have received the Global Excellence Award in Healthcare from 2015 to 2023. I excel in creating impactful campaigns that not only boost revenue but also strengthen brand equity, showcasing my leadership and innovative approach in marketing.

Throughout my career, I have led the development of brand identities, from concept to market, and have successfully positioned Enhance Clinic as a leading aesthetic and cosmetic surgery provider. My strategic vision has resulted in a 40% increase in brand equity and patient acquisition over five years. I am dedicated to driving measurable business outcomes and elevating brand experiences, utilizing data-driven insights and leading cross-functional teams to deploy innovative strategies that enhance customer engagement.

Experience

Work history, roles, and key accomplishments

Current

VP - Marketing & Branding

Current

Enhance Clinic

Apr 2013 - Present (12 years 2 months)

As VP of Marketing and Branding at Enhance Clinic, I led the development of impactful marketing campaigns that significantly boosted brand equity and patient acquisition in the cosmetic surgery sector. My strategic vision and innovative approaches resulted in a 40% increase in brand equity and a 60% boost in consultation bookings through optimized lead-generation strategies.

Brand Management Digital Marketing Campaign Management Lead Generation SEO Data Driven Marketing Team Leadership

Head of Marketing

Stovekraft (Pigeon Appliances)

Apr 2011 - Mar 2013 (1 year 11 months)

In my role as Head of Marketing at Stovekraft, I spearheaded national advertising campaigns that elevated brand visibility and recognition by 50%. I developed comprehensive media strategies and executed high-impact product launches, reinforcing Pigeon’s position as a reliable choice in home appliances.

Advertising Media Strategy Product Launches Brand and Product Positioning Digital Marketing Campaign Management Market Research Budget Management

Sr. Marketing Manager

Pentair Water India Pvt Ltd

Sep 2010 - Apr 2011 (7 months)

As Sr. Marketing Manager at Pentair, I oversaw the marketing management portfolio across Asia, implementing strategic promotional activities and aligning product development with market needs. My efforts in digital marketing led to significant improvements in brand visibility and consumer engagement.

Marketing Management Digital Marketing Product Development Media Relations Campaign Execution Market Research

Promotion/Brand Manager

Sunrise Sports India Pvt Ltd

Dec 2005 - Apr 2007 (1 year 4 months)

In my role as Promotion/Brand Manager at Sunrise Sports, I successfully organized mass media campaigns and managed media planning for national and international badminton tournaments. My strategies significantly contributed to brand engagement and visibility within the sports community.