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Bianca Negoita

@biancanegoita

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Marketing manager at Coca-Cola HBC leading national launches and brand growth for FuzeTea and Cappy.

Romania

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At Coca-Cola HBC, I direct commercial execution, brand activations, and go-to-market strategy for Coca-Cola. I lead national launch strategies and consumer promotions, connecting technical capabilities with market demand.

I also lead a team responsible for marketing execution and demand planning for FuzeTea and Cappy. My work includes portfolio analysis and SKU rationalisation to support margin performance and minimise brand erosion.

At Procter & Gamble, I oversaw demand planning, product launches, and portfolio strategy across 12 South Eastern European markets. I built a forecasting process that reduced forecast errors by 9%, and contributed to portfolio changes that generated $1.7M in cost savings.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Manager

Current

Coca-Cola HBC

Jun 2026 - Present (4 months)

Directs commercial execution, brand activations, and GTM strategy for Coca-Cola, leading a team driving growth for FuzeTea and Cappy. Oversees 70% of total national volume, leading national launch strategies and consumer promotions.

Go To Market Strategy Brand Management Consumer Promotions Portfolio Optimization Team Leadership demand planning Commercial Strategy

Market Planning & Operations Manager

Procter & Gamble

Jul 2023 - May 2026 (2 years 10 months)

Oversaw demand planning, product launches, and portfolio strategy across 12 South Eastern European markets, managing brands with up to $1B in business value. Led a cross-functional team of 5 and improved on-shelf availability by 3%.

demand planning Portfolio Management Sales And Operations Planning Forecasting Team Leadership Data Analysis Cost Optimization

Business Process Implementation Consultant

SAP

Nov 2021 - Jul 2023 (1 year 8 months)

Led techno-functional implementation of SAP Customer Experience Suite systems, architecting data-driven MarTech solutions for enterprise retail accounts. Directed global redesign of automated email templates and customer journeys for a $35B Swiss retail group.

SAP Customer Experience CRM Marketing Automation Email Marketing Data Analysis team training Digital Engagement

Merchandise Supply Operations Manager

Myer

Jun 2018 - Oct 2021 (3 years 4 months)

Led online fulfilment across all departments and order categories from purchase to shipping. Overhauled order picking system, cutting processing time by 66% and halving labour costs.

Supply Chain Management Process Optimization Team Leadership Workforce Planning Training Operations Management