Alina Abalaru

Established an integrated communication framework across 5 companies within the Group. Developed and implemented the Group Communication Strategy across multiple business divisions.

Built the B2C Commercial & Operations structure from scratch, integrating marketing, sales, planning and execution processes. Launched and scaled a new B2C business line, achieving €1.5 mil turnover within the first year.

Developed the complete market entry strategy for the Arbos brand in Romania. Built brand awareness from zero to 12% market share in small tractors segment.

Increased Hospitality & BigIndustry branch sales by 40% within 12 months. Developed pricing strategy and commercial programmes for national accounts.

Boosted sales by 40% above targets at Sofa World Cuisine. Led commercial strategy including pricing, promotions and customer acquisition.

Managed marketing activities for multiple automotive brands including Fiat, Alfa Romeo, Lancia, Maserati, Honda Motorcycles, Infiniti and SsangYong.

Supported marketing and business development initiatives for construction equipment services.

Project Management course by Google, completed in 2026.

Antitrust Politics Certificate from BestSmart Consulting, completed in 2021.

Training in Managing the Business, completed in 2021.

Google Digital Garage online course, completed in 2020.

Bachelor in Psychology from Titu Maiorescu University, completed in 2020.

GDPR certificate from the Romanian Ministry of Labor & Ministry of Education, completed in 2019.

Master in Marketing & Business Communication from the Academy of Economic Studies, completed in 2006.

Bachelor in Management & Business Administration from the Academy of Economic Studies, completed in 2004.