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Bianca FrancaBF
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Bianca Franca

@biancafranca

Business Analyst at PicPay improving customer service platforms with KPI dashboards that surface recurring issues and opportunities.

Brazil
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At PicPay, I work on customer service platforms, supporting operational needs analysis and the evolution of workflows and platform features. I build and monitor dashboards and KPIs to show performance, recurring issues, and improvement opportunities.

I partner with Customer Service, Operations, Product, and technical teams to align requirements, priorities, and deliverables. As an AI Trainer, I create and review prompts that simulate workflows and business challenges, then document model response patterns and improvement opportunities.

At PicPay, I handled customer cases through Sprinklr and Zendesk, analyzing complaints and recurring issues to support improvements in customer journeys and service workflows. I also collaborated with internal teams to clarify business rules and address operational deviations.

At will bank, I mapped processes in Bizagi and developed or updated procedures and support materials for outsourced operations. I used RCA, PDCA, and Lean Six Sigma to identify bottlenecks, risks, and improvement opportunities, and earlier supported customer service teams by analyzing cases, feedback, and Helpdesk data.

Experience

Work history, roles, and key accomplishments

PI
Current

AI Trainer

Jan 2026 - Present (10 months)

Create and review prompts that simulate workflows and business challenges, with a focus on processes, CX, data analysis, and continuous improvement. Evaluate AI model responses and document failures, patterns, and improvement opportunities.

PI

Customer Relationship Analyst II - Social Media

Oct 2024 - Jul 2026 (1 year 9 months)

Handled and resolved customer cases through Sprinklr and Zendesk, analyzing questions, complaints, and recurring issues to support improvements in customer journeys and service workflows. Collaborated with internal teams to clarify business rules and align information.

WB

Junior Process Analyst

will bank

Feb 2024 - Sep 2024 (7 months)

Mapped and modeled processes in Bizagi and created or updated procedures, work instructions, and support materials for outsourced voice, chat, and email operations. Identified bottlenecks, risks, and improvement opportunities using RCA, PDCA, and Lean Six Sigma.

WB

Customer Experience Analyst - CX SME

will bank

Jan 2022 - Feb 2024 (2 years 1 month)

Supported customer service teams and leadership as a bridge between Operations, Product, and technical teams on product, business, and card logistics topics. Analyzed cases, customer feedback, and Helpdesk data to identify patterns and generate insights.

WB

Customer Experience Assistant

will bank

Sep 2020 - Jan 2022 (1 year 4 months)

Provided support via Helpshift on credit, fraud, card logistics, payments, and app features, documenting and categorizing cases to identify recurring issues.

Education

Degrees, certifications, and relevant coursework

Federal University of Espírito Santo logoFS

Federal University of Espírito Santo

Bachelor's Degree, Civil Engineering

Completed a Civil Engineering degree from the Federal University of Espírito Santo in 2024.

Databricks logoDA

Databricks

Databricks Fundamentals Accreditation, Data Analytics

Earned the Databricks Fundamentals Accreditation.

Databricks logoDA

Databricks

AI/BI for Data Analysts, Data Analytics

Completed the AI/BI for Data Analysts course.

LS

Lean Six Sigma

Lean Six Sigma White Belt and Yellow Belt, Process Improvement

Earned Lean Six Sigma White Belt and Yellow Belt certifications.

Databricks logoDA

Databricks

Get Started with SQL Analytics and BI on Databricks, SQL Analytics

Completed the Get Started with SQL Analytics and BI on Databricks course.

Federal Institute of Espírito Santo logoFS

Federal Institute of Espírito Santo

Technical Program, Roads

Completed an Integrated Technical Program in Roads from the Federal Institute of Espírito Santo in 2018.

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