Bhawna UserBU
Open to opportunities

Bhawna User

@bhawnauser

Product Analyst with expertise in fintech and SaaS product delivery.

India
Message

What I'm looking for

I am looking for a role that offers growth opportunities, a collaborative culture, and the chance to work on innovative products.

I am a Product Analyst with 4 years of experience in product execution, automation, and cross-functional delivery across fintech, SaaS, and operations. My expertise lies in creating comprehensive documentation such as BRDs, PRDs, and FRS, and I am skilled in requirement gathering and stakeholder alignment. I am passionate about project ownership and have hands-on experience in SQL, Power BI, and Agile frameworks.

In my current role at Paytm, I led the launch of a ₹600 Cr+ app, managing stakeholder relationships and driving scalable solutions. My previous experience includes leading over 135 product launches at VMock, where I utilized A/B testing and behavioral analytics to enhance user engagement. I thrive in collaborative environments and am committed to delivering data-informed solutions that improve product performance and user satisfaction.

Experience

Work history, roles, and key accomplishments

PL
Current

Team Lead – Business Analyst

Paytm - One 97 Communications Ltd.

Apr 2025 - Present (2 months)

Led the
600 Cr+ GG App launch, owning BRD documentation, UAT cycles, pilot testing, and field rollout across 800+ agencies; fast-tracked into Paytm’s internal product leadership team within 60 days of joining. Drove stakeholder management across product, tech, business, and ops teams, translating ground-level issues into scalable solutions across Credit Mate App, Dashboard, and TMS.

VL

Business Analyst – Product Delivery

VMock Pvt. Ltd.

Dec 2022 - Present (2 years 6 months)

Led 135+ product launches, including multilingual rollouts across 8 geographies, ensuring cross-functional coordination and improved global product accessibility. Analyzed usage data to identify performance gaps and feature opportunities, contributing to improved user efficiency and reduction in product churn.

GL

Lead Research Analyst

Great Lakes E-Learning Services Pvt. Ltd.

May 2022 - Present (3 years 1 month)

Collaborated with cross-functional teams to design and roll out product enhancements, driving noticeable improvements in user engagement and learner satisfaction. Conducted in-depth analysis on 100+ course datasets using SQL and Python, uncovering insights that helped refine content structure and improve course completion rates.

IS

Research Analyst

Intellipaat Software Solutions

Jul 2021 - Present (3 years 11 months)

Conducted market and competitor research in the edtech sector, identifying key trends that influenced strategic product roadmap decisions. Analyzed behavioral data from 5,000+ users and developed SQL- and Excel-based dashboards to improve content targeting, user retention, and campaign performance insights.

DD

Socio-economic Researcher

Directorate of Economics and Statistics, Govt of NCT of Delh

Jun 2020 - Present (5 years)

Completed an internship at the Directorate of Economics & Statistics, Govt. of NCT of Delhi, collecting and analyzing primary data on debt and investment for the 77th NSS round survey. Surveyed 500+ households for a socio-economic study on debt and investment, organizing the data and submitting the final report ahead of schedule.

Education

Degrees, certifications, and relevant coursework

NS

Not specified

Not specified, Not specified

The provided text does not contain specific details about educational degrees, fields of study, or a clear description of academic achievements. It primarily focuses on professional experience and skills.

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Bhawna User - Team Lead – Business Analyst - Paytm - One 97 Communications Ltd. | Himalayas