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Beverley Beckley-LinesBB
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Beverley Beckley-Lines

@beverleybeckley-line

I build B2B marketing strategies that create pipeline and commercial growth.

United States
Message

What I'm looking for

I'm looking to lead commercially focused B2B marketing and growth, partnering with senior leaders to turn customer insight, go-to-market strategy and integrated campaigns into measurable pipeline, sales and long-term customer value.

At GEA UK, I lead marketing across five industrial technology entities, turning group strategy into UK go-to-market, account-based marketing and demand-generation programmes. My work has generated £9.4m in opportunities from a product replacement campaign and £8.1m in opportunity value from tradeshows and events.

I've also led marketing and business development at RSM UK, grown international digital partnerships at MVF Global, and built profitable healthcare recruitment divisions. I bring hands-on commercial leadership across customer insight, sales enablement, bids, CRM, customer segmentation and growth strategy.

Experience

Work history, roles, and key accomplishments

GEA logoGE
Current

Head of Marketing, UK

Mar 2022 - Present (4 years 6 months)

Led the UK marketing function across five entities and markets, translating group and divisional strategy into commercially focused UK priorities. Member of the UK Senior Leadership Team, partnering with sales, service, and business leaders to drive growth.

Education

Degrees, certifications, and relevant coursework

SS

Sir Frank Markham School

GCSE, General Education

Completed 8 GCSEs at Sir Frank Markham School.

Milton Keynes College logoMC

Milton Keynes College

A-Levels, Law, History and Politics

Studied Law, History and Politics at Milton Keynes College.

London Metropolitan University logoLU

London Metropolitan University

Bachelor of Arts, Business Management and HRM

Studied Business Management and HRM at London Metropolitan University.

Tech stack

Software and tools used professionally

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