Bernardo Santos

I'm a tracking and measurement specialist with 6 years in digital marketing. Most of my work today is building and fixing tracking setups so analytics and ad platforms receive data that teams can trust.

What I do:

- Server-side tracking with Google Tag Manager (web and server containers) on Stape

- GA4 setup: events, conversions, custom dimensions, cross-domain, Consent Mode v2

- Meta Pixel and Conversions API (CAPI) with event deduplication

- Google Ads enhanced and offline conversions, plus Microsoft Ads, LinkedIn, TikTok Events API, Pinterest, Snapchat and Reddit

- Tracking audits with a written report and an implementation plan

- Purchase and lead tracking on Shopify, WordPress, Stripe checkout and React / Next.js apps (working with the dev team)

I came from paid media. At an agency I managed 30+ client accounts at the same time and $200K+ in monthly spend. So I know how a broken or duplicated event affects campaign results, not only the report.

One example: a health and wellness client had the Meta pixel blocked, so they could not run conversion campaigns. I moved Meta tracking to a server-only CAPI setup with controlled payloads, and they could launch the campaigns that were stuck.

I'm Top Rated on Upwork with 100% Job Success Score. I live in São Paulo, Brazil (UTC-3), work as independent contractor and I'm used to async work with US clients.