At PLAYBOOK (Formerly lulaFit), I directed daily operations and service delivery across an eight-site Chicago and Boston portfolio. I spearheaded the launch of three corporate fitness sites, including SOP development, vendor onboarding, and KPI baseline creation.
I maintained 100% client retention and an 80+ client satisfaction score through direct partnership with clients and property managers. Earlier, at MIDTOWN HEALTH, I designed a member onboarding program that increased personal training revenue by $100,000 year over year.

