Watson Berreman

Built and managed a private strength and conditioning practice, driving client acquisition and retention across youth, college, and professional athletes through consultative sales and performance programming.

Managed end-to-end sales and built a robust client pipeline, growing a client base of youth, college, and professional athletes through consultative consultations, demos, and referral networks.

Delivered individualized strength and educational programs to veterans and service members, building long-term client trust and improving retention within the intensive clinical care population.

Oversaw full business development cycle and sales operations, closing high-ticket training packages with an average session value over $200 and managing a multidisciplinary team of six to drive client retention.

Managed a team of 10 trainers to grow personal training revenue for a 3,500-member club, achieving a 65% close rate on new client consultations versus a 30% standard and overseeing ~$90,000 in budget and contracts.

Designed and implemented strength and conditioning programs for the Harvard Business School community, delivering sport-specific classes and reducing injury risk through olympic lifting and corrective exercise.

Designed and delivered strength and conditioning programs for a 750-soldier infantry battalion and developed energy systems and running mechanics curricula used to educate up to 5,000 soldiers.

Implemented undulating periodization strength programs for 25 athletes and analyzed Catapult data to inform player load management and reduce injury risk.

Created and monitored linear periodized weight programs for 60 athletes across multiple sports and executed strength and conditioning sessions for varsity teams.

Master of Science in Applied Physiology and Kinesiology with a focus on Human Performance, completed in 2024.

Bachelor of Arts in Geography, completed in 2017.

Earned the NSCA Certified Strength and Conditioning Specialist (CSCS) credential.