At iHeartMedia, I run intake, scoping, and prioritization for B2B marketing and go-to-market requests across Research, Sales Support, and Sales Operations. I manage Seismic for more than 3,000 users and a library of 13,000+ assets.
I designed Seismic taxonomy, content lifecycle governance, expiration workflows, and archiving standards that helped drive a 141% increase in daily active users and a 42% increase in monthly content views. I also built SharePoint and Power Automate intake workflows that reduced average request turnaround from 30 days to 21.
Previously, I took full Seismic administration ownership within three months, rebuilt permissions and onboarding paths, and partnered on seasonal sales packages and GTM collateral supporting $100M in revenue. I also ran 60 sales-facing Campaign Monitor campaigns annually, averaging 60% open and 7% click rates.
My earlier work at The Aspire Group and Georgia Tech Athletics combined database marketing, CRM reporting, automation, segmentation, lead qualification, and sales support. I use tools including Salesforce, SalesLoft, Adobe Campaign, Tableau, Claude, ChatGPT, and Microsoft Copilot to make teams work more efficiently.
