Open to opportunities

Joy Minotta

@joyminotta

Message

Community Manager and Social Media Manager focused on data-driven community growth and sales.

Colombia

Message

What I'm looking for

I’m looking for a role where I can lead community and social content strategy, run Meta Ads, and use analytics to optimize KPIs—turning engagement into qualified leads and sales in a team that values transparency and continuous improvement.

I’m a Community Manager and Social Media Manager with nearly 3 years of hands-on experience in social media management, brand development, and sales. I bring creative marketing skills with a solid administrative background, delivering results in both strategic and operational roles across fashion, retail, and services—building digital communities through content strategies, Meta Ads campaigns, and data-driven analytics.

I’m consistently focused on continuous improvement and excellence in project execution: I post and refine content using Instagram Insights and Meta Business Suite, track KPIs like reach, engagement, and community growth, and optimize based on performance data. I also connect community work to commercial outcomes by supporting lead generation, conversion-focused Meta Ads, and clear reporting using Google Analytics—so engagement becomes measurable growth and increased sales.

Experience

Work history, roles, and key accomplishments

Customer Service Representative

TaskUs

Oct 2025 - Mar 2026 (5 months)

Managed top-of-funnel lead qualification and appointment setting for a healthcare platform, converting inbound interest into qualified opportunities. Ensured smooth handoff from marketing leads to confirmed appointments using data-driven communication.

Lead Qualification Appointment Setting Customer Acquisition CRM Tools KPI Tracking Healthcare Customer Support SLA Management

Sales Representative

Alorica

Feb 2025 - Aug 2025 (6 months)

Handled high-volume digital interactions for a global marketplace, delivering consultative sales and resolving complex customer issues. Consistently exceeded sales targets and KPIs while maintaining SLA standards and brand voice in a fast-paced environment.

Consultative Sales Problem Solving Sales KPIs SLA Management Brand Voice Customer Relationship Management Performance Tracking

Social Media Manager

Confidential Company

Jun 2023 - Jan 2025 (1 year 7 months)

Managed Instagram content with 3–4 posts per week, reaching 40,000–100,000 people per post and driving 25% follower growth over the period. Built monthly editorial strategies and optimized performance using reach and engagement KPIs in Instagram Insights and Meta Business Suite.

Social Media Strategy Content Creation KPIs Meta Business Suite Instagram Insights Editorial Planning Brand Development

Customer Service Representative

Sitel Group

Jun 2022 - May 2023 (11 months)

Handled high-volume customer interactions for a global e-commerce leader while maintaining strict SLA standards and a specialized brand voice. Resolved complex inquiries and technical issues using CRM tools, exceeding CSAT and NPS targets.

Customer Service CRM Tools SLA Management High Volume Remote Collaboration Customer Retention Brand Voice

Freelance Social Media Manager

Independent Clients

Nov 2021 - Jun 2022 (7 months)

Simultaneously managed social media accounts for 2–3 clients across fashion, food, online retail, professional services, and local businesses. Produced Canva graphics and weekly content calendars, planned Meta Ads with audience segmentation, and delivered monthly performance reports using Google Analytics and Meta Business Suite.

Social Media Management Canva Meta Ads Audience Segmentation Google Analytics Meta Business Suite

Community Manager

Confidential Company

Mar 2021 - Oct 2021 (7 months)

Grew Instagram and TikTok community by 30% in 7 months through consistent content strategy, active community engagement, and trend adoption. Created educational Canva graphics and ran Meta Ads for conversion and local traffic in Cali, supported by weekly KPI monitoring across platform analytics and Google Analytics.

Community Management Brand Trust Building Meta Ads Local Traffic Campaigns KPIs Google Analytics