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beks carlson

@bekscarlson

Marketing Manager at Imprint Event Groups, shaping brand stories that connect experiential capabilities with client objectives.

United States

Message

At Imprint Event Groups, I lead marketing initiatives that strengthen brand positioning and support business development. I guide creative concepts, messaging, and visual direction with leadership, sales, operations, and creative stakeholders.

At MC&A, Inc., I lead strategy and operations for national destination management accounts, taking programs from pitches and proposals through production and on-site execution. I develop destination-specific experiences and work with clients and vendors to shape clear, executable plans.

Earlier at MC&A, Inc., I managed corporate event programs from pre-planning through execution. As Event Coordinator at Mardi Gras World / River City Venues, I helped plan and execute the inaugural New Orleans Christmas Parade in 2022, which became an annual city tradition.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Imprint Event Groups

Sep 2026 - Present (1 month)

Lead marketing initiatives to strengthen brand positioning and support business development, translating experiential capabilities into compelling stories. Develop creative concepts, messaging, and sales-support materials in partnership with leadership and creative teams.

Brand Strategy Marketing Creative Direction Content Creation Adobe Creative Suite Cross functional Leadership

Current

Director, Young Leaders Committee

Current

SITE Northeast

Jan 2026 - Present (9 months)

Lead Young Leaders Committee initiatives supporting member engagement, professional development, industry programming, and community-building within the Northeast incentive travel and events network.

Leadership Member Engagement Professional Development Event Programming Community Building

Current

National Account Manager

Current

MC&A, Inc.

Aug 2024 - Present (2 years 2 months)

Lead sales, strategy, and operations for national destination management accounts, owning programs from pitch through execution. Develop experience concepts and serve as primary client partner across complex programs.

National Account Management Sales Event Production vendor negotiation Budget Management Customer Retention Proposal Development

Program Manager

MC&A, Inc.

Mar 2023 - Jul 2024 (1 year 4 months)

Managed corporate event programs from pre-planning through execution, including site inspections, vendor negotiations, logistics, and budget tracking. Acted as communication hub among clients, venues, vendors, and internal teams.

Event Management vendor negotiation Logistics Budget Tracking Client Communication

Event Coordinator

Mardi Gras World / River City Venues

Mar 2022 - Feb 2023 (11 months)

Planned and operated concerts, festivals, weddings, and corporate events with attendance exceeding 5,000 guests. Helped plan and execute the inaugural New Orleans Christmas Parade in 2022.

Event Planning Venue Operations Vendor coordination On Site Execution Guest Flow Management

Private Dining Coordinator

Antoine's Restaurant

Jan 2021 - Feb 2022 (1 year 1 month)

Managed private events ranging from intimate rehearsal dinners to corporate buyouts, guiding clients through menus, contracts, vendor coordination, and on-site execution.

Event Management Client Relations Vendor coordination Contract Management On Site Execution