At Downtown Ecommerce Partners, I led the Amazon Ads strategy for a luxury jewellery brand, scaling revenue by 400% month over month and growing AOV by 117%. I also contributed to LinkedIn campaign strategy for B2B cybersecurity clients, reducing CPL by 57% and increasing ICP lead share from 52% to 76%.
At Zumub, I developed and implemented paid media strategies across six European markets. I managed Google Ads and Meta Ads campaigns, including six-figure monthly Google Ads investments, and built reports using Looker, Power BI, and Supermetrics.
At TAG – Experiências Literárias, I planned and managed monthly email campaigns and supervised two interns. I also proposed strategic actions for Meta Ads and developed CRM content guidelines for audience acquisition and retention.
