Beatriz Candela Bustos Nogales

Teaching undergraduate and postgraduate degrees, managing final degree projects, and preparing exams. Focused on teaching innovation and student orientation using educational platforms.

Developed CRM strategies for L'Oréal across various divisions, managed a team, and conducted client meetings for data structuring and campaign analysis.

Rescoped client CRM plans, coordinated teams, and executed operational campaigns using Braze and MixPanel.

Managed a team to create and execute monthly campaign calendars, utilizing tools like Braze and Salesforce for data management.

Managed email automation and campaign processes, focusing on data segmentation and market trends analysis.

Conducted data analysis for email campaigns and coordinated with global teams for event management.

Oversaw data management for magazine campaigns, developed new CRM strategies, and executed email campaigns.

Managed campaign communications and collaborated with internal departments for promotions and reporting.

Developed marketing plans and achieved lead generation targets through email marketing and competitor analysis.

Managed online marketing campaigns including SEO, PPC, and email marketing, while conducting market analysis.

Studied Mass Media and Communications, focusing on various aspects of media planning, communication skills, and educational platforms.

Completed studies in Mass Media and Communications, further developing skills in media and communication strategies.

Obtained a C2 English certificate, enhancing proficiency in English language skills.