
Marina Rodríguez Monleón
@marinarodrguezmonlen
I build data-informed CRM campaigns, segmentation, and automation for international markets.
What I'm looking for
At BRAINROCKET, I manage and execute automated CRM marketing campaigns for multiple international markets, adapting communications and promotions to different languages and audiences.
I use segmentation, content personalization, and campaign metric analysis to support conversion and retention, collaborating closely with marketing, content, and product teams.
My Sociology background and Master’s Degree in Digital Society and AI shape how I approach data, technology, and people’s behavior. I’ve also delivered territorial and social research, quantitative analysis, technical reports, and a support chatbot for people affected by the DANA.
Experience
Work history, roles, and key accomplishments
CRM Local Executive
BrainRocket
Jul 2025 - Sep 2026 (1 year 2 months)
Managed and executed CRM marketing campaigns using automation workflows via Symplify and Riki. Coordinated communications and promotions for multiple international markets and analyzed campaign performance metrics.
Researcher
Mancomunitat de l'Horta Sud
Mar 2025 - Jul 2025 (4 months)
Participated in preparing a report on the economic and territorial impact of the DANA on the commercial fabric of l'Horta Sud. Conducted fieldwork and developed a legal and psychological support chatbot for affected people.
Consultant
Sequoia S.L.
Feb 2024 - Jun 2024 (4 months)
Prepared sociodemographic, economic, and environmental reports for municipalities using official data sources. Collected and analyzed quantitative data with Excel and contributed to public policy evaluation projects.
Education
Degrees, certifications, and relevant coursework
University of Valencia
Master's Degree, Digital Society
2024 - 2025
Activities and societies: Honors distinction in the course of Inequality and digital policies in the digital society.
Earned a Master's Degree in Digital Society, with honors in Inequality and digital policies, focusing on the social, ethical, and political impact of technology.
Fundación Addeco
Introduction to Artificial Intelligence. Most Common Applications, Artificial Intelligence
Completed a course on the most common applications of artificial intelligence in October 2025.
University of Valencia
Bachelor's Degree, Sociology
2019 - 2024
Activities and societies: Honors distinctions in Socio-statistics, Theory of the Contemporary World, Analysis of North–South Relations, and Structure and Change in Contemporary Society.
Earned a Bachelor's Degree in Sociology, with honors in several courses, and developed skills in social research, data analysis, and qualitative methodologies.
University of Montevideo
International Exchange Program, Sociology, Economics, Epistemology, Philosophy, and Latin American Arts
2023 - 2023
Participated in an international exchange program, taking courses in sociology, economics, epistemology, philosophy, and Latin American arts.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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