Jorge Vergara Sánchez

Delivered strategies, communications, and organizational alignment. Direct communications efforts, including media relations, people communications, social media, and content strategy. Define launch strategies for surveys and studies to position PwC as industry expert and thought leader.

Led external and internal communications for PwC across Mexico and the US, driving media relations, content strategy, and stakeholder alignment while managing 2 direct reports. Spearheaded announcements for a new Mexico country senior leader and coordinated communications for the US–Mexico division merger, earning coverage and recognition from Forbes Mexico and Expansión.

Collaborated cross-functionally with a team of 4 public relations specialists at food and beverage holdings company to manage and execute strategies. Oversaw 4 key brands, including Burger King, Chili’s, Cheesecake Factory, and Italianni’s.

Managed PR and corporate communications for Alsea’s food brands, collaborating cross-functionally with a 4-person PR team and overseeing Burger King, Chili’s, Cheesecake Factory, and Italianni’s. Generated peak media coverage for Italianni’s 20-year anniversary event reaching 2M people and delivered tasting/launch events to strengthen Mexico market presence.

Executed brand reputation for a large technology company in Mexico market, interacting with technology media outlets and consumers. Partnered with HP, Lenovo, and other technology brands to expand audience reach. Managed press interviews, launching events for Mexican journalists, and interacted with media outlets to encourage them to try new products that resulted in media coverage and reviews.

Owned Intel’s technology reputation and PR execution in Mexico, coordinating press interviews and launch events with technology journalists and partners. Built and delivered the annual Intel Future Showcase (LATAM journalist task force), hosted 5 consecutive years of events, and supported product demonstrations that drove media coverage and reviews.

Directed communications strategy at Grupo Public, overseeing a 10–12 professional department and managing key client accounts including Kellogg’s, Harley-Davidson, and Autofin. Developed and approved communications budgets/proposals and led campaigns such as an All-Bran initiative at bridal expos that secured major media coverage.

Executed corporate communications for Great Value and Suburbia at Walmart de México y Centroamérica, supporting new-brand and sustainability initiatives. Led launch communications for Mexico’s first wind energy station powering stores and secured magazine features in Glamour and InStyle for the Suburbia brand.

Completed PwC Inclusive Mindset training in 2022.

Completed PwC Human-centered Design training in 2020.

Completed PwC Digital Acumen training in 2020.

Grade: 9.0